Damanjeet Singh will talk about the reasons why first-time visitors don’t trust your website. He’ll share with you the cost of not winning their trust. And what an expensive mistake that is.

His Trust Framework will show you how to tweak your website so that it inspires confidence. And motivates your visitors to take the desired action.

He believes that in a world of infinite choices the onus of gaining trust lies with the website owners and they need to earn it.