Mike Demo: A/B testing – which way does your duck face?

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Published

June 4, 2018

When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

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Event

WordCamp Hamilton 2018 14

Speakers

Mike Demo 9

Tags

a/b testing 21

Language

English 6885

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