Hien Lam: Low-Hanging Fruit: How to Leverage Niche Keywords Others Ignore

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June 11, 2018

Will anyone see my content?

It’s a terrifying question we’ve all asked ourselves. Whether you’re a marketer, new to an industry, or launching a new product, you need to have an attack plan. In this talk, we’ll cover the following three topics to help your next keyword campaign:

1. How to find niche keywords in your industry
2. How to qualify and refine in on the best keywords
3. The keyword tools you need to make your life easier

If you’re committed to building a popular and profitable site you need to make your content irresistible and impossible to miss – you can’t just hope people will notice you. By effectively targeting niche keywords you’ll see an increase in search traffic, attract paying customers, and grow your brand.

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WordCamp Ann Arbor 2017 11


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