Speakers: Hien Lam

  • Hien Lam: Art of No: How to Overcome the 3 Most Common Objections in Sales and Land More Customers for Your Creative Business

    WordCamp Jackson 2019Speaker: Hien Lam

    December 27, 2019 — As creatives, we hear objections from potential clients all the time.

    Unfortunately, we don’t all respond appropriately and we end up losing business. In this talk, we explain how creatives should respond when a client says you’re too expensive, don’t have enough experience, or aren’t an expert.

    Closing the sale is hard, and it doesn’t help when a client hits you with an objection that could derail your pitch entirely.

    But instead of losing projects because of objections, we can actually use them in our favor. Whether the objection is due to you being too expensive, not having enough experience, or not being an expert, you can still win the project if you tweak your sales approach.

    In this talk, we share how we land gigs even though we’re more expensive than our competitors, don’t have double-digit years of experience, and don’t have any expertise in any particular industry.

  • Hien Lam: Low-Hanging Fruit: How to Leverage Niche Keywords Others Ignore

    WordCamp Ann Arbor 2017Speaker: Hien Lam

    June 11, 2018 — Will anyone see my content?

    It’s a terrifying question we’ve all asked ourselves. Whether you’re a marketer, new to an industry, or launching a new product, you need to have an attack plan. In this talk, we’ll cover the following three topics to help your next keyword campaign:

    1. How to find niche keywords in your industry
    2. How to qualify and refine in on the best keywords
    3. The keyword tools you need to make your life easier

    If you’re committed to building a popular and profitable site you need to make your content irresistible and impossible to miss – you can’t just hope people will notice you. By effectively targeting niche keywords you’ll see an increase in search traffic, attract paying customers, and grow your brand.