Most importantly, how to avoid adding complications to WordPress with WordPress. I would like to talk, for example, about how to solve the choice of plugins and templates, how to develop templates, how to deal with maintenance, what risks carry “premium” templates, and generally to mention the criteria that need to be considered if the project has or rather WordPress must work as reliably as possible for a long time. I’m going to take it in the form of tips and recommendations to think, because what the project, other circumstances and requirements.