As WordPress developers, we should aim for a true user-first strategy to design and develop customised WordPress Installations, and not fall back on ‘premium’ themes, page builders, and one-size-fits-all approaches. So many times I have taken over WordPress websites that look like the original ‘developer’ just chucked the business description into a theme marketplace and bought the first theme on the list (cafe/gym/photographer etc). While this sort of thing can be great for a small business DIYers, it should not be too pervasive in the world of professional service providers.