Brian Boyer: Why we ditched AMP, and other UX choices we made for launching membership

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August 22, 2018

We used to be normal. Pageviews = ad impressions = $$$. Now we’re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we’ve done a ton of work — backend and frontend — to optimize our sites for membership. In this talk, we’ll discuss not just what we did, but why we did it.

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WordCamp For Publishers: Chicago 2018 23


Brian Boyer 1


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