‘UX’ Videos

  • Andrea Zoellner: Effective Copywriting Tips for Better UX

    Andrea Zoellner: Effective Copywriting Tips for Better UX

    WordCamp Montreal 2019Speaker: Andrea Zoellner

    October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

    Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

    Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

  • Estela Garcia Zamora: Unscramble my design: UX tricks!

    Estela Garcia Zamora: Unscramble my design: UX tricks!

    WordCamp Montreal 2019Speaker: Estela Garcia Zamora

    October 9, 2019 — We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience.

    To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy.

    Join this session if you are interested in design and usability.

    Presentation Slides »

  • Fernanda Giannini: Desenhando chatbots like a boss: metodologia UX, cases, reflexões e muita empatia.

    Fernanda Giannini: Desenhando chatbots like a boss: metodologia UX, cases, reflexões e muita empatia.

    WordCamp Sao Paulo 2018Speaker: Fernanda Giannini

    October 3, 2019 — Muito se tem falado sobre os chatbots e seu potencial para empresas, o uso da ferramenta tem sido relativamente popular mas boa parte
    das empresas falham em explorar o imenso potencial que tal tecnologia possui em relação à aprimorar experiência de usuário. Nesta palestra vamos conhecer cases de sucesso, aprofundar metodologias de UX importantes para o processo de elaboração de chatbots, bem como conhecer o roadmap básico para a implementação de seu chatbot no wordpress, com o auxílio de plugins específicos.

  • Piccia Neri: UX for everyone

    Piccia Neri: UX for everyone

    WordCamp Nordic 2019Speaker: Piccia Neri

    June 10, 2019 — Think that the UX process is only for big agencies with big clients and big budgets? Think again! UX research and methodology can, and even must, be part of any web project, no matter the size. It’s possible, and I’ll show you how. In fact, you’re probably doing UX research already in some form, and you don’t even know it.

    This talk demystifies UX and shows you how to make it an integral part of your web design process. The improvement is guaranteed: for you, your clients, and your clients’ clients.

    Presentation Slides »

  • Torsten Landsiedel: UX-Probleme mit dem neuen Block-Editor (Gutenberg)
  • Caspar Hübinger: Text me if you can
  • Michelle Schulp: Squash & Stretch & Good UX: Using Animation To Enhance User Experience

    Michelle Schulp: Squash & Stretch & Good UX: Using Animation To Enhance User Experience

    WordCamp Phoenix 2019Speaker: Michelle Schulp

    March 11, 2019 — Modern browsers, JavaScript libraries, and CSS3 have made it easier than ever to create exciting, dynamic animated experiences within web interfaces. But we have also seen the unfortunate side effect of trying to do too much: websites that are resource hogs, eating up bandwidth and slowing load times to a crawl, all for effects that are ultimately just there for the “show” factor. This talk will discuss how to use these animation skills for good: to establish context, convey status, give feedback, and yes, even add a little delight. Along the way, we’ll discuss the principles of animation that guide everything from your favorite feature films to the actions of a button on your screen, and learn how deliberate animation choices can improve the experience for your user.

    Presentation Slides »

  • Daniel Torres Burriel: 5 formas de asegurar la UX trabajando con WordPress

    Daniel Torres Burriel: 5 formas de asegurar la UX trabajando con WordPress

    WordCamp Zaragoza 2019Speaker: Daniel Torres Burriel

    January 27, 2019 — La ponencia está orientada y dedicada a mostrar con casos prácticos cómo asegurar una buena experiencia de usuario en proyectos digitales en los que se utiliza WordPress como plataforma tecnológica.

  • Andrea Zoellner: Copywriting for Better UX

    Andrea Zoellner: Copywriting for Better UX

    WordCamp Toronto 2018Speaker: Andrea Zoellner

    December 28, 2018 — When we think about UX, we’re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface—the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.
    This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.
    Copywriting tips, UX design basics, tips to improve website design

    Presentation Slides »

  • Hristo Laskov: Start With UX

    Hristo Laskov: Start With UX

    WordCamp Sofia 2018Speaker: Hristo Laskov

    December 10, 2018 — A brief introduction and a practical guide on how to solve the biggest issue of them all: answer Clients and Customers expectations by mapping out the processes they need to undertake in order to use your website and follow through it in order to improve efficiency.