Having solved variations of same problem over and over again for clients that include a radio network with 60+ stations, one of largest Bay Area unicorns with a huge collection of geographically targeted blogs (among others), and a massively popular network of 5 enthusiast geek blogs, 10up finally put together its lessons learned and created Distributor.

Distributor is a free WordPress plugin that makes it easy to syndicate and reuse content across multiple websites — whether in a single multisite or across the web using the REST API.

There’s something for every publisher in this talk: UX design / problem solving, REST API use case, content strategy, SEO best practice (for content reuse), tools for managing websites, and even developer tips.