We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.

In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.

In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.