November 17, 2020 — Join Josh Gellock of Expander Digital for a step-by-step walkthrough of how to add Google Analytics to your WordPress website using Google Tag Manager. Learn about the benefits of this setup and how it can help your digital marketing efforts and website performance.

September 28, 2020 — ¿Deseas conocer sobre analítica web y descubrir insights para tu negocio online?. Aprende con Pablo Moratino (España) las métricas clave, cómo medirlas y cómo interpretarlas para mejorar el rendimiento de tu contenido web e identificar nuevas ideas a desarrollar.

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June 18, 2020 — In this talk, we will look at the Google Analytics platform and how it can be used to help WordPress Users of all skills to understand how users interact with their WordPress sites. We’ll start with a quick intro to implementing Google Analytics using Google Site Kit. After we have reviewed the setup steps, we’ll take a hands-on look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.

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June 1, 2020 — Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

We’ll cover:

Basic installation on WordPress Website
Audience reports
Acquisition reports
Behavior reports
Filters & Segments
Event Tracking
Setting up Goals & Goal Tracking
UTMs
Setting up Custom Dimensions
Overview of Google Data Studio
List of recommended plugins

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March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

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January 21, 2020 — It’s one thing having a website, but it’s pretty useless if you don’t know how your audience is engaging with your website. In this talk, Robert will help you make sure your website analytics is set up correctly and everything is tracked.

January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!

December 10, 2019 — Il tracciamento dei dati – soprattutto per un e-commerce – è cruciale per la sopravvivenza e la felicità anche di chi ci lavora.
Spesso le criticità nell’impostazione corretta dei tracciamenti necessari a un e-commerce vengono sottovalutate, sommerse da entusiasmi e fuoco incrociato di strategie, business model, design, problemi di sviluppo, etc..
Il tracking di un e-commerce può diventare un #epicfail collettivo.
Marketers e Devs possono impostare un’alleanza e una relazione virtuosa che porterà tutti i soggetti coinvolti – in primis il cliente – a lavorare (e vivere) meglio.

December 10, 2019 — Come ottenere da Google Analytics e da WordPress tutte le preziose informazioni che ti permettono di capire cosa funziona e individuare quello che può essere migliorato sul tuo sito.
I consigli e le tecniche per tracciare e monitorare il traffico in entrata e in uscita sul sito e soprattutto come i visitatori interagiscono con i tuoi contenuti.
Se fai content marketing, lead generation o hai un e-commerce, in questa sessione ti mostrerò come indirizzare i tuoi sforzi nella giusta direzione.

July 7, 2019 — Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.

We will cover how move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.

For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.