January 24, 2023 — Consejos, ejemplos de uso y herramientas para revelar con mucha mas precisión el origen del tráfico que llega a tu sitio web.
Descubre el rendimiento real de tus esfuerzos de marketing y de las alianzas de tu negocio en internet. Apóyate en una herramienta que lleva más de 15 años entre nosotros y que ha sido reforzada con el nuevo GA4.

Presentation Slides »

December 18, 2022 — Vorrei dare una panoramica del cambiamento in atto riguardo la principale piattaforma di tracciamento dati per e-commerce in WordPress: Google Analytics.

A Giugno 2023 la versione Universal verrà sostituita definitivamente dalla nuova versione GA4.

Ci sono molte differenze e con il mio talk vorrei fornire un aiuto concreto per capire le dinamiche di gestione di una migrazione e/o di una nuova installazione dello strumento Google Analytics, con un focus particolare sugli e-commerce che usano WooCommerce.

Vorrei presentare principalmente: le differenze tra le due piattaforme, come migrare e/o installare per la prima volta lo strumento (GA4), focus sulle dinamiche e-commerce.

Presentation Slides »

December 18, 2022 — In seguito alle ultime vicende che hanno interessato i tool extra Ue e in particolare quelli americani, nel talk analizzeremo le normative interessate e vedremo le possibili soluzioni e responsabilità degli sviluppatori.

Presentation Slides »

November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

July 31, 2022 — Learning how to preserve your Google Analytics data while transitioning to Google Analytics 4.

May 8, 2021 — Desde que a finales de 2020 Google liberara la nueva versión de Analytics, pasando de llamar las propiedades App + Web a Google Analytics 4, me he encontrado con muchas consultas sobre cuándo es el momento de actualizar y qué hacer con la versión anterior (Universal Analytics o GA3). Entonces ¿qué hago? ¿actualizo o no a GA4?, ¿cómo lo hago? ¿Mantengo mi propiedad de Universal Analytics?

Presentation Slides »

March 25, 2021 — Learn to customize how Google Analytics tracks your traffic data by using UTM tags. With these parameters, you can tell exactly how visitors end up on your site.

November 17, 2020 — Join Josh Gellock of Expander Digital for a step-by-step walkthrough of how to add Google Analytics to your WordPress website using Google Tag Manager. Learn about the benefits of this setup and how it can help your digital marketing efforts and website performance.

September 28, 2020 — ¿Deseas conocer sobre analítica web y descubrir insights para tu negocio online?. Aprende con Pablo Moratino (España) las métricas clave, cómo medirlas y cómo interpretarlas para mejorar el rendimiento de tu contenido web e identificar nuevas ideas a desarrollar.

Presentation Slides »

June 18, 2020 — In this talk, we will look at the Google Analytics platform and how it can be used to help WordPress Users of all skills to understand how users interact with their WordPress sites. We’ll start with a quick intro to implementing Google Analytics using Google Site Kit. After we have reviewed the setup steps, we’ll take a hands-on look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.

Presentation Slides »