July 7, 2019 — Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.

We will cover how move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.

For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.

June 26, 2019 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.

In this talk, we will discuss:

How to see where your users are coming from
What pages/posts your users most spend time on
What actions your users do on your website
What UTM codes are and how to use them
How to see exactly which links in your marketing drives the most traffic and conversions
And much more!

April 17, 2019 — The web sites and apps we create, both for ourselves and for our clients, need to collect user analytics for a range of reasons ranging from workflow to user experience to security.

However, user tracking can cross the line from insightful anonymised data collection to intrusive personally identifiable monitoring. GDPR, Europe’s revamp of its data protection and privacy regime, becomes enforceable on 25 May – the day before WordCamp Belfast.

The incoming ePrivacy Directive revamp also renews rules on analytics. This double overhaul creates refreshed obligations for you to inform your site users about any counting, tracking, and monitoring you carry out on your web sites and apps, to provide users with options over your counting and tracking, and to ensure that your data collection respects your visitors privacy.

In our talk, we will help you to achieve a healthy balance between data collection and privacy which respects your business, your users, and your refreshed legal obligations.

Our talk will cover:
How to understand your audience so that you can understand their data
Why minimal data collection and retention makes sense from an ethical perspective
What user tracking is and is not permitted under GDPR as well as the ePrivacy Directive revamp
How to explain your use of analytics and tracking in your privacy notices
How to provide your visitors with an opt-out of analytics and tracking
How to collect analytics with the greatest respect for user privacy
How to ensure information is not personally identifiable to an individual (Deaggregation/anonymisation/pseudonymisation)
How to determine a data retention and deletion period
Dealing with third party tools: Google Analytics as our example
What other forms of tracking cross ethical and legal boundaries

January 27, 2019 — Caso práctico de creación de audiencias en Google Analytics y su uso en Google Ads para recuperar visitas en los casos de sitios web profesionales más habituales en WordPress: páginas corporativas, membership sites, e-commerce, blogs…

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January 23, 2019 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including: Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.

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January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

December 14, 2018 — This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:

– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking

My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.

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December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.

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December 5, 2018 — Getting actionable insights out of Google Analytics requires data to be accurate, comprehensive, and segmented in a way that can answer questions. Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including:event and conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.

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November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?

En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.

Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.

Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.

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