January 27, 2019 — Caso práctico de creación de audiencias en Google Analytics y su uso en Google Ads para recuperar visitas en los casos de sitios web profesionales más habituales en WordPress: páginas corporativas, membership sites, e-commerce, blogs…
January 23, 2019 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including: Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.
December 14, 2018 — This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:
– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking
My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.
December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.
December 5, 2018 — Getting actionable insights out of Google Analytics requires data to be accurate, comprehensive, and segmented in a way that can answer questions. Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including:event and conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?
En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.
Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.
Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.
September 30, 2018 — We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.
In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.
In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.
August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.
August 9, 2018 — Google Analytics: Your Secret Weapon For Conversion Focused Websites
In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects.