‘Google Analytics’ Videos

  • Ed Perry: Implementing and Understanding Google Analytics

    Ed Perry: Implementing and Understanding Google Analytics

    WordCamp Phoenix 2020Speaker: Ed Perry

    June 18, 2020 — In this talk, we will look at the Google Analytics platform and how it can be used to help WordPress Users of all skills to understand how users interact with their WordPress sites. We’ll start with a quick intro to implementing Google Analytics using Google Site Kit. After we have reviewed the setup steps, we’ll take a hands-on look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design.

    Presentation Slides »

  • Chris Edwards: Google Analytics Workshop

    Chris Edwards: Google Analytics Workshop

    WordCamp Birmingham 2019Speaker: Chris Edwards

    June 1, 2020 — Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

    We’ll cover:

    Basic installation on WordPress Website
    Audience reports
    Acquisition reports
    Behavior reports
    Filters & Segments
    Event Tracking
    Setting up Goals & Goal Tracking
    Setting up Custom Dimensions
    Overview of Google Data Studio
    List of recommended plugins

    Presentation Slides »

  • Pablo Moratinos: El rey del rebote

    Pablo Moratinos: El rey del rebote

    WordCamp Valladolid 2020Speaker: Pablo Moratinos

    March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

    Presentation Slides »

  • Robert Sim: How to setup Google SiteKit and Google Analytics

    Robert Sim: How to setup Google SiteKit and Google Analytics

    WordPress Meetup Singapore January 2020Speaker: Robert Sim

    January 21, 2020 — It’s one thing having a website, but it’s pretty useless if you don’t know how your audience is engaging with your website. In this talk, Robert will help you make sure your website analytics is set up correctly and everything is tracked.

  • Annelieke van den Berg: Google Analytics for bloggers

    Annelieke van den Berg: Google Analytics for bloggers

    WordCamp Nijmegen 2019Speaker: Annelieke van den Berg

    January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!

  • Paola D’Arcangelo: L’importanza del tracciamento di un ecommerce

    Paola D’Arcangelo: L’importanza del tracciamento di un ecommerce

    WordCamp Verona 2019Speaker: Paola D’Arcangelo

    December 10, 2019 — Il tracciamento dei dati – soprattutto per un e-commerce – è cruciale per la sopravvivenza e la felicità anche di chi ci lavora.
    Spesso le criticità nell’impostazione corretta dei tracciamenti necessari a un e-commerce vengono sottovalutate, sommerse da entusiasmi e fuoco incrociato di strategie, business model, design, problemi di sviluppo, etc..
    Il tracking di un e-commerce può diventare un #epicfail collettivo.
    Marketers e Devs possono impostare un’alleanza e una relazione virtuosa che porterà tutti i soggetti coinvolti – in primis il cliente – a lavorare (e vivere) meglio.

  • Tiziano Fogliata: Quello che non puoi misurare non lo puoi migliorare

    Tiziano Fogliata: Quello che non puoi misurare non lo puoi migliorare

    WordCamp Verona 2019Speaker: Tiziano Fogliata

    December 10, 2019 — Come ottenere da Google Analytics e da WordPress tutte le preziose informazioni che ti permettono di capire cosa funziona e individuare quello che può essere migliorato sul tuo sito.
    I consigli e le tecniche per tracciare e monitorare il traffico in entrata e in uscita sul sito e soprattutto come i visitatori interagiscono con i tuoi contenuti.
    Se fai content marketing, lead generation o hai un e-commerce, in questa sessione ti mostrerò come indirizzare i tuoi sforzi nella giusta direzione.

  • Tom McCracken: Results Oriented Google Analytics- Become an Irreplaceable Expert

    Tom McCracken: Results Oriented Google Analytics- Become an Irreplaceable Expert

    WordCamp Atlanta 2019Speaker: Tom McCracken

    July 7, 2019 — Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.

    We will cover how move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.

    For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.

  • Frank Corso: Getting Started with Google Analytics

    Frank Corso: Getting Started with Google Analytics

    WordCamp Atlanta 2019Speaker: Frank Corso

    June 26, 2019 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.

    In this talk, we will discuss:

    How to see where your users are coming from
    What pages/posts your users most spend time on
    What actions your users do on your website
    What UTM codes are and how to use them
    How to see exactly which links in your marketing drives the most traffic and conversions
    And much more!

  • Heather Burns and Marissa Goldsmith: Getting the Balance Right: GDPR and Google Analytics

    Heather Burns and Marissa Goldsmith: Getting the Balance Right: GDPR and Google Analytics

    WordCamp Belfast 2018Speakers: Heather Burns, Marissa Goldsmith

    April 17, 2019 — The web sites and apps we create, both for ourselves and for our clients, need to collect user analytics for a range of reasons ranging from workflow to user experience to security.

    However, user tracking can cross the line from insightful anonymised data collection to intrusive personally identifiable monitoring. GDPR, Europe’s revamp of its data protection and privacy regime, becomes enforceable on 25 May – the day before WordCamp Belfast.

    The incoming ePrivacy Directive revamp also renews rules on analytics. This double overhaul creates refreshed obligations for you to inform your site users about any counting, tracking, and monitoring you carry out on your web sites and apps, to provide users with options over your counting and tracking, and to ensure that your data collection respects your visitors privacy.

    In our talk, we will help you to achieve a healthy balance between data collection and privacy which respects your business, your users, and your refreshed legal obligations.

    Our talk will cover:
    How to understand your audience so that you can understand their data
    Why minimal data collection and retention makes sense from an ethical perspective
    What user tracking is and is not permitted under GDPR as well as the ePrivacy Directive revamp
    How to explain your use of analytics and tracking in your privacy notices
    How to provide your visitors with an opt-out of analytics and tracking
    How to collect analytics with the greatest respect for user privacy
    How to ensure information is not personally identifiable to an individual (Deaggregation/anonymisation/pseudonymisation)
    How to determine a data retention and deletion period
    Dealing with third party tools: Google Analytics as our example
    What other forms of tracking cross ethical and legal boundaries