July 24, 2023 — Google nedávno představil zbrusu novou verzi svého populárního měřicího systému. Čím se Google Analytics 4 liší od svých předchůdců? Co je na nich tak skvělého a revolučního? V čem vám pomohou v online marketingu, při vylepšování vašeho webu nebo při práci s vašimi návštěvníky a zákazníky? A proč byste jejich nasazení na svůj web měli začít řešit nejpozději teď hned?

April 27, 2023 — Utilizzo di strumenti per gestire l’anonimizzazione dei dati di navigazione degli utenti in modo da rendere compatibile le informazioni con il GDPR italiano.

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March 10, 2023 — Are you ready to dive into the world of data and unlock valuable insights about your website’s users? This meetup is just for you!

Join us as we explore the exciting world of Google Analytics 4 (GA4), Google Search Console, and Clarity. These powerful tools will take your website to the next level.

I will guide you through the process of setting up these analytics and show you how to use them to gain valuable insights about your website’s users.

You’ll learn how to use GA4 to measure traffic and see how your website is performing, how to use Search Console to improve your website’s visibility and rank in Google search results, and how to use Clarity to gain a deeper understanding of your user’s interactions with your website.

Whether you’re a beginner or a seasoned pro, this presentation promises to be both fun and informative.

So come along, grab your drink of choice, and let’s unlock the secrets of your website’s users! Everyone is welcome, so bring a friend and join the conversation. I can’t wait to see you there!

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January 24, 2023 — Consejos, ejemplos de uso y herramientas para revelar con mucha mas precisión el origen del tráfico que llega a tu sitio web.
Descubre el rendimiento real de tus esfuerzos de marketing y de las alianzas de tu negocio en internet. Apóyate en una herramienta que lleva más de 15 años entre nosotros y que ha sido reforzada con el nuevo GA4.

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December 18, 2022 — Vorrei dare una panoramica del cambiamento in atto riguardo la principale piattaforma di tracciamento dati per e-commerce in WordPress: Google Analytics.

A Giugno 2023 la versione Universal verrà sostituita definitivamente dalla nuova versione GA4.

Ci sono molte differenze e con il mio talk vorrei fornire un aiuto concreto per capire le dinamiche di gestione di una migrazione e/o di una nuova installazione dello strumento Google Analytics, con un focus particolare sugli e-commerce che usano WooCommerce.

Vorrei presentare principalmente: le differenze tra le due piattaforme, come migrare e/o installare per la prima volta lo strumento (GA4), focus sulle dinamiche e-commerce.

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December 18, 2022 — In seguito alle ultime vicende che hanno interessato i tool extra Ue e in particolare quelli americani, nel talk analizzeremo le normative interessate e vedremo le possibili soluzioni e responsabilità degli sviluppatori.

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November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

July 31, 2022 — Learning how to preserve your Google Analytics data while transitioning to Google Analytics 4.

May 8, 2021 — Desde que a finales de 2020 Google liberara la nueva versión de Analytics, pasando de llamar las propiedades App + Web a Google Analytics 4, me he encontrado con muchas consultas sobre cuándo es el momento de actualizar y qué hacer con la versión anterior (Universal Analytics o GA3). Entonces ¿qué hago? ¿actualizo o no a GA4?, ¿cómo lo hago? ¿Mantengo mi propiedad de Universal Analytics?

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March 25, 2021 — Learn to customize how Google Analytics tracks your traffic data by using UTM tags. With these parameters, you can tell exactly how visitors end up on your site.