Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years

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November 7, 2018

The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.

With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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WordCamp London 2018 38


Raffaella Isidori 13


English 9826

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