Gal, an online marketing consultant for small businesses from Brisbane, will talk about how a lot of people think that WordPress is so easy to use that anyone can do it, and while true, only up to a point. Most people can get a site going, but it won’t be nearly as good as a site created professionally, with a solid technical foundation (caching, backups, etc), a smooth user experience, tight security, search engine optimisation and more.

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