Vassilena Valchanova: Building Data-Driven Buyer Personas

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Published

December 10, 2018

We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them.
We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
– How to build on top of quantitative information with interviews and personal feedback?
– How to group and segment data into distinct personas?

Rate this:

Event

WordCamp Sofia 2018 19

Speakers

Vassilena Valchanova 4

Tags

Buyer Personas 1

Language

English 7113

Download
MP4: Low, Med, High
OGG: Low
Subtitles
Subtitle this video →
Producer
%d bloggers like this: