February 14, 2018 — In this talk I’d like to talk about how our team exclusively leverages WordPress for our healthcare clients., and how others can build upon our agency model. We’ve built 50+ WP sites with a combination of existing themes, and now use our own baseline setup based on bootstrap and the WP Codex.

I’d like to discuss the unique challenges designers and developers face when working with healthcare clients including HIPAA considerations, the problem of having a to build for a broad demographic that also has a wide array of technology know-how. and how to manage clients who have very little time to dedicate to their own projects.

February 14, 2018 — We’ll take a look at the journey of defining the design patttern and why it’s important for every website to have one. Then we’ll explore how ACF uses Flexible Content and Repeater fields to create an infinite amount of design possibilities while still remaining within a brands aesthetic design guidelines.

Code, design and process will be shared.

February 14, 2018 — Creating a quality optimization culture through experimentation and quality product design.

I touch on Project Management principles as well as Voice of the Customer ideals.

February 14, 2018 — What can WordPress gain from Serverless Architecture?

Going Serverless with WordPress brings inherent security and scalability to the world’s most widely used CMS. And compared to traditional servers, users could scale to millions of hits per day at the fraction of the cost.

I would like to demonstrate the benefits and how-to of taking WordPress Serverless.

February 14, 2018 — Building a website is just the first step. The next thing you will need to do is turn your visitors into your most loyal fans with the use of an email mailing list.

Your mailing list is one of the most important ways you can engage with your customers, followers, or users, making it one of the most valuable assets of your business. We’ll go over what makes it so powerful, how to capture emails on your website and ways to make your subscription forms irresistible.

During this talk, you will learn how to setup your mailing list, discover three ways to capture leads, understand the power of drip campaigns, and know the best practices for effective and memorable email campaigns.

By the end of this presentation, you will hold actionable steps to keep your audience engaged and help you achieve amazing results.

February 9, 2018 — So you’ve started a business, and your business is working. People are asking for your services and paying you for them. That’s awesome! Now, the tasks required to keep the business going are mounting. Everyone keeps telling you that it’s time to start outsourcing. However, few people seem to have an idea of how to actually grow a team. You need a bookkeeper, but how do you even find one? What about a lawyer? Should a support team member be a contractor or an employee? What about interns – do they need to be paid? What about services like Fiverr and Upwork?

In this talk, we will answer these questions and more. Relevant to any freelancer beginning to see themselves as an agency, product or education business looking for additional support, or anywhere in between, our experience growing the team at Caldera Labs has been full of lessons we’d like to share. From understanding what makes a legal unpaid internship vs. an illegal one, to best practices in how to teach new team members how to do things the way you think should be done while allowing room for each person’s unique strengths to shine through, this WordPress HR talk will be packed with information and leave you armed with the legalese and management concepts to grow a successful team – extra points for being specifically for WordPress businesses, by a WordPress business professional, and with knowledge of what employment law looks like especially in New York City.

February 9, 2018 — Follow my journey from being just a stay at home homeschooling mom of 4 to author, speaker, and working for one of the biggest premium theme shops in the WordPress marketplace, becoming a WordPress influencer along the way AND staying in the Maritimes.

February 9, 2018 — Esta ponencia está dirigida a todos aquellos que gestionan proyectos web, ya sean freelance o coordinadores de equipos.

Nos detendremos en cada paso, desde la firma de contrato, definición del alcance, consultoría, prototipos, desarrollo y entrega final.

A través de la experiencia se compartirán casos reales, metodologías y herramientas no siempre tecnológicas. Soluciones que estaban en el mercado y otras de creación propia, descubiertas en el camino en la propia gestión de proyectos.

La importante labor del “coordinador” o “facilitador”: una especie de equilibrista que tiene que conseguir tener contento al cliente, motivado al equipo de desarrollo y que los números den en la parte de negocio. Todo ello sin olvidar la misión final de todo sitio web: que los usuarios que la visiten consigan sus objetivos. Y además, sobrevivir en el intento.

Una mezcla de procesos, herramientas, números y otra parte no menos importante de psicología, que incluye la comunicación interna y externa.

Presentation Slides »

February 9, 2018 — Creating video is hard enough! Chris will show you how to easily get your freakin’ video file into your WordPress website. He will also show you how to create video content with equipment you (probably) already own, ie: mobile devices, software, yada.

February 9, 2018 — Does My Logo Suck? A Talk on Good Design