July 8, 2018 — * How to use Instagram to get leads and customers in 2018!
* 5 Most common Instagram mistakes business owners make and how to avoid them.
* Tips for growing followers and engagement.
* How to use Instagram to get traffic to your website or blog!
* How to create a bio that gets discovered.
* How to use Direct Messages to start conversations.
* How to attract your target audience and more!

July 8, 2018 — It’s hard to make the change from being a solopreneur to taking the first steps in partnering or hiring and broadening your team. In this talk, we will walk you through the self preparation and tactical best practices to take the first baby steps, walking and then running for both partnering with other freelancers and hiring your first team. We’ll cover how to prepare yourself and your business for an expansion and how to architect the type of team you need. We’ll emphasize the practical “how tos” you’ll need for each step.

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July 8, 2018 — What are the little blocks made of? In this deep dive into Gutenberg’s design patterns, we’ll start looking at existing Gutenberg blocks, taking you through the design patterns used. From there, you will learn how to harness these patterns and use them to create your own blocks. Learn how to design a block the right way, and build on the strong design foundations within Gutenberg.

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July 8, 2018 — WordPress has grown in more ways than we could have ever imagined, but what does the future hold? In his talk, Noel will make predictions about how our industry will change in 2019 and what it means for you and your business. From freelancers, agencies to product companies, there’s a lot going on you need to be aware of so that you can best plan for the upcoming year.

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July 8, 2018 — In this talk we will provide context of the evolution of the web as related to the support of progressive technologies by the platform and describe how such progressive technologies can be integrated with WordPress themes. We will also showcase a beautiful and highly- performant progressive WordPress theme, demonstrating important aspects of the team such as: (1) Gutenberg integration; (2) Adoption of coding and performance best practices; (3) theme scoring on the Tide “scale”; (4) AMP compatibility; and others.

July 7, 2018 — For creatives and UX enthusiasts, methodologies such as ‘Design Thinking’ help us break down the challenges of a brief and systematically build an approach that greatly improves the chance of success. The 5 stages of ‘Design Thinking’ (Empathise, Define, Ideate, Prototype and Test) offer a well ordered approach, however it can sometimes leave a hole when it comes to the moment of inspiration. This talk is a deep dive into the ‘Ideate’ stage. Exploring the origin of inspiration, mind-mapping, collaboration and problem solving. Expect to see some beautiful examples of design in practice and learn how some of the best designers in WordPress approach the ideation process.

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July 7, 2018 — Feedback is commonly perceived as something that everyone is able to do – who doesn’t have an opinion? However, it’s also very easy to give bad feedback: we all know it when we are on the receiving end. This gets more and more evident when the team grows from two people to a whole company.

Feedback thus becomes a critical skill that can be learned, improved, and mastered. Good feedback skills can improve the quality of the teamwork and the result by a large margin, while bad feedback can grind any team to a halt with confusion if not worse.

This talk will give insights, challenge myths, and provide practical ideas. How can we improve ourselves? How can we plan good feedback in groups?

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July 6, 2018 — Every decision we make is one made on behalf of your user. How do we know the decisions we make are the right ones? It is time we initiate a conversation: About where we are and where we want to go, about how we define and measure goodness and rightness in the digital realm, about responsibility, about decisions and consequences, about building something bigger than our own apps. It is time we talk about the ethics of web design. This talk introduces a method for ethical decision making in web design and tech. Rather than a wet moralistic blanket covering the fires of creativity, ethics can be the hearth that makes our creative fires burn brighter without burning down the house.

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July 6, 2018 — When you look back at the history of WordPress, what distinguished WordPress was an emphasis on design. As the years passed, the definition of design changed and WordPress fell behind. How can WordPress leap ahead? The answer is inclusive design.

July 6, 2018 — Many people want to be freelance but for some reasons don’t dare to give the necessary steps to make that dream come true. I perfectly understand them, I felt uncertainty and fear too. After two failed attempts to become a freelancer I tried again and I made it.

With this talk I want to show you which were those 10 steps I followed to become a Freelance WordPress Developer. It’s not a magic formula, but with your effort and dedication, it can give you some ideas to reach the desired labor freedom.

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