Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

Using surveys to segment your audience
Creating survey questions without question bias
User research surveys
Post-sale surveys
Experience surveys
When to survey your audience and users
and more…

When you walk away from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.