Market penetration is the first step some startups take towards business growth. Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on. This is intended to be a low-risk business growth strategy typically focused around increasing marketing and sales efforts, and sometimes even increasing your business locations.

I’ll cover a few important things for a WordPress developer in business to get started with including knowing the right time to localize your theme or plugin, how to prepare your WP directory listing in a foreign language, a pricing strategy and marketing channels in the foreign market. By the end of my session you’ll walk away with several techniques and you will know four key factors in developing a successful foreign market penetration strategy for your theme or plugin.