Raffaella Isidori: Brand building (be it business or personal): theory, tools, and best practices

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January 30, 2019

Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).

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WordCamp Europe 2018 54


Raffaella Isidori 13


English 9824

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