Andrew Schulkind: The Power of Planning

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February 2, 2019

Join digital strategist Andrew Schulkind as he lays out the process he and his team have developed over 22 years of tackling web development and other digital marketing initiatives for a range of B2B clients. In this session, you will gain insight into:
• Convincing stakeholders of the value of proper planning process (hint: it actually saves time and money)
• Aligning the process with your desired outcomes
• The document templates you’ll find most useful
• How the planning process helps post-launch

You’ve built dozens of WordPress sites, maybe even hundreds. You know what you’re doing. So when starting a new site it’s tempting to roll your sleeves up, dive right in, and get to work.

Or maybe you’re a marketer or business owner about to build your first WordPress site. Sure, some things seem daunting, but you can let your developers hand the confusing bits, right?

On even the simplest of sites, something nearly always gets lost in translation between the client’s expectations, the designer’s vision, and the developer’s execution.

A solid planning process and proper documentation minimizes the potential for confusion and miscommunication. You save time, you save money, and most importantly, the finished project is more likely to successfully achieve the desired results.

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