December 20, 2019 — Cosa fare quando non sai cosa scrivere? Quando hai finito gli argomenti o semplicemente non sai più cosa inventarti? Niente panico. Ecco qualche idea pratica per produrre contenuti interessanti, coinvolgenti e persuasivi in grado di tenere incollato il pubblico ai tuoi articoli.

March 25, 2019 — How to Wireframe

March 11, 2019 — Being a soloprenuer can be extremely tough when there is no backup. There are very few breaks, vacations, or time off. But what if something goes wrong and you can’t run your business? Do you have a backup person who you can rely on to help you out? Do you have an organizational plan that is updated and easily understandable?

In this talk, we will go over an organizational method for success and back up plans for the solopreneuer, and why it is important to have this prepared before something happens.

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February 2, 2019 — Join digital strategist Andrew Schulkind as he lays out the process he and his team have developed over 22 years of tackling web development and other digital marketing initiatives for a range of B2B clients. In this session, you will gain insight into:
• Convincing stakeholders of the value of proper planning process (hint: it actually saves time and money)
• Aligning the process with your desired outcomes
• The document templates you’ll find most useful
• How the planning process helps post-launch

You’ve built dozens of WordPress sites, maybe even hundreds. You know what you’re doing. So when starting a new site it’s tempting to roll your sleeves up, dive right in, and get to work.

Or maybe you’re a marketer or business owner about to build your first WordPress site. Sure, some things seem daunting, but you can let your developers hand the confusing bits, right?

On even the simplest of sites, something nearly always gets lost in translation between the client’s expectations, the designer’s vision, and the developer’s execution.

A solid planning process and proper documentation minimizes the potential for confusion and miscommunication. You save time, you save money, and most importantly, the finished project is more likely to successfully achieve the desired results.

August 30, 2018 — Přednáška od Petra Bechyně na téma Jak naplánovat web a nezbláznit se z toho.

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July 10, 2018 — WordPress projects can quickly derail into a series of scope creep items, frustrations, and missing clients. Having a simple and streamlined process to get information from the customer, gathering adequate feedback and keeping your project on task requires some easy adjustments to your process. Stop struggling with bad clients, projects that never end and designing websites to creating a whole experience that will turn nightmare clients into brand ambassadors. Running a WordPress design business is hard work, and there’s more to it than just making websites. Lee has put together real action steps that will take you from welcoming your new client to following up with your happy clients and your new referral sources.

March 16, 2017 — Failing to plan is planning to fail. Way too many otherwise talented WordPress businesses get bogged down in development hell. Pain Free(ish) Project Management is a product and method agnostic approach to setting goals, getting systems in place, and following through with consistent execution. The talk includes ideas and samples of flowcharts and systems that people can use on their own projects at no or low cost.

This talk is not only for businesses but also great for anyone building a WordPress site or doing any type of project.

July 3, 2016 — Getting burnt by a project can leave you and your team feeling unmotivated and your agency unprofitable. Using our proven Discovery & Definition approach to project planning you’ll learn how to plan and budget a WordPress project successfully from the beginning whilst keeping both you clients and team happy.

February 5, 2016 — As developer we can get excited about a new project idea and immediately we start coding and hacking to get a first alpha version ready. But in most cases our initial implementation idea is by far neither the best nor the fastest to implement. In this lightning talk I want to show you one example, where I exploit another plugin to accomplish my task and it saved me a lot of time.

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December 12, 2015 — As one of the first museums to fully digitize its collections and make them available online for the public, the Freer and Sackler Galleries, Smithsonian has embraced open source tools to empower its audience and staff to discuss and experience art. We are counting to leverage this open attitude by working with a small group within Automattic to research, plan, and design the Freer and Sackler site. As a team, we are developing custom plugins and code in-house that will be made available to the public and other cultural institutions on GitHub in hopes of furthering open source within the cultural environment.

During the presentation, we will briefly discuss the democratization of art, review our planning and design process and how we are working to make sure the tools we develop are usable by others. We will finish with an open discussion on how cultural institutes can maximize their use of WordPress. While the case study will focus specifically on a visual arts museum, the lessons learned and tools used can be applied to any WordPress-driven website rollout.