October 16, 2021 — This talk is based on a book that recommends setting goals and evaluating progress in 12-week intervals. Learn how to use this approach to grow your business or make changes in your personal life.

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November 2, 2020 — Yo! A gennaio la mia vita dovrebbe cambiare drasticamente (in positivo spero).

Problem is – ho un sito da 100,000 accessi al mese da gestire e altri 10 di mia proprietà, clienti esistenti e potenziali, lettori e commentatori del blog e, perché non essere masochisti, anche molti side-projects.

Col bimbo in arrivo devo pianificare, delegare, prevedere e organizzare il mio futuro, sia durante il parental leave (paternità), sia e soprattutto dopo, quando vorrò passare più tempo con il piccolo che davanti al PC.

Con questo talk ho intenzione non solo di stimolare me stesso a preparare un piano dettagliato che posso condividere con voi, ma anche ascoltare il vostro feedback per perfezionarlo e renderlo più realistico possibile.

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December 20, 2019 — Cosa fare quando non sai cosa scrivere? Quando hai finito gli argomenti o semplicemente non sai più cosa inventarti? Niente panico. Ecco qualche idea pratica per produrre contenuti interessanti, coinvolgenti e persuasivi in grado di tenere incollato il pubblico ai tuoi articoli.

June 2, 2019 — All too often, we let our eyes get too big for our stomachs — technologically. We over buy, over plan, over work, and then things fall apart. In this talk, you’ll understand the advantages to starting small, growing slowly, and how this can better prime you for success.

March 25, 2019 — How to Wireframe

March 11, 2019 — Being a soloprenuer can be extremely tough when there is no backup. There are very few breaks, vacations, or time off. But what if something goes wrong and you can’t run your business? Do you have a backup person who you can rely on to help you out? Do you have an organizational plan that is updated and easily understandable?

In this talk, we will go over an organizational method for success and back up plans for the solopreneuer, and why it is important to have this prepared before something happens.

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February 2, 2019 — Join digital strategist Andrew Schulkind as he lays out the process he and his team have developed over 22 years of tackling web development and other digital marketing initiatives for a range of B2B clients. In this session, you will gain insight into:
• Convincing stakeholders of the value of proper planning process (hint: it actually saves time and money)
• Aligning the process with your desired outcomes
• The document templates you’ll find most useful
• How the planning process helps post-launch

You’ve built dozens of WordPress sites, maybe even hundreds. You know what you’re doing. So when starting a new site it’s tempting to roll your sleeves up, dive right in, and get to work.

Or maybe you’re a marketer or business owner about to build your first WordPress site. Sure, some things seem daunting, but you can let your developers hand the confusing bits, right?

On even the simplest of sites, something nearly always gets lost in translation between the client’s expectations, the designer’s vision, and the developer’s execution.

A solid planning process and proper documentation minimizes the potential for confusion and miscommunication. You save time, you save money, and most importantly, the finished project is more likely to successfully achieve the desired results.

August 30, 2018 — Přednáška od Petra Bechyně na téma Jak naplánovat web a nezbláznit se z toho.

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July 10, 2018 — WordPress projects can quickly derail into a series of scope creep items, frustrations, and missing clients. Having a simple and streamlined process to get information from the customer, gathering adequate feedback and keeping your project on task requires some easy adjustments to your process. Stop struggling with bad clients, projects that never end and designing websites to creating a whole experience that will turn nightmare clients into brand ambassadors. Running a WordPress design business is hard work, and there’s more to it than just making websites. Lee has put together real action steps that will take you from welcoming your new client to following up with your happy clients and your new referral sources.

March 16, 2017 — Failing to plan is planning to fail. Way too many otherwise talented WordPress businesses get bogged down in development hell. Pain Free(ish) Project Management is a product and method agnostic approach to setting goals, getting systems in place, and following through with consistent execution. The talk includes ideas and samples of flowcharts and systems that people can use on their own projects at no or low cost.

This talk is not only for businesses but also great for anyone building a WordPress site or doing any type of project.