Are you ever frustrated because you just can’t seem to get a page ranked in Google? Or because you’re ranking for a search phrase without getting any meaningful traffic?

Keyword research is the first step to a good SEO strategy. But it’s not easy: to rank, you need to know what words people type in to find you. Come up with keywords you can rank for. Take your competition into account. But how? Unfortunately, no tool can do it for you. You need to do research yourself. In this talk, I’ll guide you through the essential steps of keyword research, so you can get your most important pages ranked.

Presentation Slides »