Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.

In this talk, we will discuss:

How to see where your users are coming from
What pages/posts your users most spend time on
What actions your users do on your website
What UTM codes are and how to use them
How to see exactly which links in your marketing drives the most traffic and conversions
And much more!