Jennifer Bourn: Brand Messaging 101 – Part 1

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November 19, 2019

Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new ways to speak and present your offers—all so you can boost referrals, attract clients, and expand possibilities.

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WordCamp US 2019 78


Jennifer Bourn 14


English 9820

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