June 5, 2019 — Growing your business is about building trust and whats more trusting then your voice? Where writing a blog post may not come easy to people, speaking is very natural, and intimate.

Podcasting is growing (once again) and it’s not that hard to do! In this session, I’ll show the workflow, best practices and ways to monetize.

Adam will be presenting this as a live workshop, actually producing a real episode of the KSWP Podcast in front of the audience.

June 5, 2019 — There are so many security plugins available for WordPress now but what do they do? Do a site really need one? In this talk we will go over what several of the major plugins for WordPress, how they work and discuss if one is better than the other. From Sucuri, Wordfence, NinjaFirewall, etc. Brute force attempts, exploits, firewalls, and more.

June 5, 2019 — We know how important social media has become in our online marketing strategy. Eyes on your social media posts can convert to site visitors which can convert to sales. Great looking social media posts capture a visitors attention and influence click-throughs.

This session will cover how to use Open Graph and other social meta tags to create great looking social media posts and how to debug common problems with your social sharing.

June 5, 2019 — Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.

Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.

June 5, 2019 — Are you one more bad month away from walking away from your WordPress business? The anxiety of unpredictable income can make you miserable. In this talk, Nathan will explain how to stabilize your business with a growing stream of recurring income.

Key Takeaways:
1. Why recurring income is crucial
2. How to package, price and sell a WordPress management plan
3. Easy to use worksheets to help you create new services for recurring income
4. The difference recurring income can make

June 5, 2019 — As the owner of a WordPress agency, I find myself in need of good tools, and one important tool for my business is a Project Management system.

Choosing a Project Management system can be an overwhelming and daunting task. I get asked frequently which project management software they should use for their company, or even which system is my favorite.

This talk will discuss why I chose different setups for different companies I have worked with over the years, and the pros and cons to each.

June 5, 2019 — It can take as little as .29 milliseconds to crack a simple 7 character password. That is fast. I am here to help walk you through some of the tips and tricks of the trade to creating and storing secure passwords that will help defend not only your WordPress site, but also your personal life. I will walk you through some through some of the history behind passwords, what constitutes a strong password safe from compromise, and what is takes to securely store some of these incredibly unique and defensive passwords. We can make the web a safer place one site at a time, one password at a time.

June 5, 2019 — Colors and Typography play vital roles in modern web design and have a great impact on the audience. The Color, font and text all come together to make the brand distinct in the eyes of the user. Informed decision of color palette and typefaces for a website transforms into faster brands acceptance.

June 5, 2019 — I don’t want to say I’m old, but this was the most amazing tech going when I was in design school.

So I’ve tried all the new design tools! (Mostly). I’m a big fan of thumbnail sketches.

And I’ll do some sample layouts in Photoshop or XD or Affinity.

But as soon as I can, I head for the browser.

For a reality check? Sure.

But there’s also a heap of serendipity in them dev tools!

— For my vet, I stumbled on great typography just by hitting the Up and Down keys and seeing where they take me.
—Gutenberg and some new options in the Genesis Framework are making it easier than ever to build without thinking much about templates (the php kind).
— And you can hook your code editor right up to Chrome and see your changes (Local changes, of course!) come to life in real time!

So come take a look! If you love CSS like I love CSS, you’ll love designing elements and posts and pages — even entire sites — right in the browser!

June 5, 2019 — These days you’d better keep the requirements of SEO in mind before and while you create your piece of content. This doesn’t mean you should make your content machinelike – it’s about understanding how your article’s vocabulary and structure can influence your rankings.
We’re going to talk about four aspects a writer should consider in 2018 in order to write a good piece of content that will also attract more organic traffic.
– Topic research
– TF-IDF
– Featured snippets
– Mobile-focused keyword research