December 20, 2019 — You’ve been thinking about writing a blog for some time now, but don’t know where to start. This talk is for you. A practical presentation on do’s and don’ts for starting a blog

Talk will cover platform selection, writing tips, how to find pictures to use, how to find content, length of posts, how often you should post, best practices and SEO.

December 20, 2019 — Cosa fare quando non sai cosa scrivere? Quando hai finito gli argomenti o semplicemente non sai più cosa inventarti? Niente panico. Ecco qualche idea pratica per produrre contenuti interessanti, coinvolgenti e persuasivi in grado di tenere incollato il pubblico ai tuoi articoli.

December 20, 2019 — Being the CMO (chief marketing officer) of Artbees, I have been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130000 user-base in the last 5 years. I’d like to share my experience of using lean methodology in all the marketing strategies we have employed in Artbees. In this talk I will explain the foundation of Lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second chapter I will explain the 8-step model used in lean marketing. In the third chapter I will talk provide 12 lean practices to market a WordPress theme. Following is the questions I will seek to answer in this talk: – What is and what is not marketing? – What is Lean Marketing? – How to use Feedback Trio to evolve a product? – What are 8 critical steps to follow in every Lean marketing campaign? – What is a good metric? – How to do experiment in Lean Marketing? – What to do when a campaign fails? – What is the state of a healthy marketing campaign? – What are the ways to reach virality? – How to exert affiliate program to reach virality? – What is the role of your public image in Lean Marketing? – How to put licensing into use as a growth factor for your theme? – What are Growth Hacking tips for WordPress theme producers?

December 20, 2019 — Il problema del pagamento oggi è forse l’ultimo dei problemi quando si inizia un lavoro per il tuo cliente. E anche in quel caso la soluzione di mettere offline il suo sito web a volte più crearti ancora più danni. Che si tratti di iniziare un progetto digitale, sviluppare un sito web o un e-commerce, creare una strategia che comprenda l’utilizzo di social o attività di advertising, poco cambia. Tra Gdpr, codice del consumo, normativa sul commercio elettronico, proprietà intellettuale e diritto industriale per i marchi, bisogna sapere quali clausole contrattuali utilizzare per evitare responsabilità che non ti spettano e dormire sonni tranquilli.

December 20, 2019 — Durante il mio intervento vorrei mostrare come e perché i link in ingresso permettono ai siti web di migliorare il loro posizionamento su Google. Vorrei anche mostrare come scegliere i link giusti, come valutarli e in che maniera indirizzarli al proprio sito così da scongiurare Ban da Google o penalizzazioni.

December 20, 2019 — La prima installazione WordPress l’abbiamo guardata, coccolata, tenuta sott’occhio quotidianamente. Ma poi è arrivata la seconda e abbiamo dovuto dividere le nostre attenzioni. Poi la terza, la quarta, ecc. e ora seguirle tutte è diventato complicato.
Ecco che vengono in nostro aiuto alcuni strumenti per tenere sotto controllo tutte le nostre installazioni: diamo un’occhiata a MainWP Dashboard.”

December 20, 2019 — Il progetto WPLovesCarla è un bel esempio che indietro a questo Software Open Source c’è una Comunità (con lettere maiuscole) que aiuta disinteressatamente quando uno dei i suoi integranti ha una necessità, in questo caso Carla Sáiz, co-organizzatore della WordCamp Madrid 2018. In questo talk ti dirò come è nato questo progetto, come si è sviluppato e il grande impatto che ha avuto sui social network e nella vita della nostra cara Carla Sáiz.

December 20, 2019 — An introduction to web storytelling and how to do it properly. How to tell stories in a way that both people and search engines will love? What are the main storytelling types? What role does WordPress have in this storytelling ecosystem and how can it help you create and tell compelling stories? In this half an hour presentation, Ivana will provide answers to these questions as well as provide attendees with specific knowledge and tools to tell their stories online.

December 19, 2019 — In comparison with other Social Media platforms, Pinterest is still for the most part untapped territory.

Pinterest uses a very different approach than other social media platforms.

Join this workshop/talk to learn how to integrate your WordPress website with Pinterest. Tips on how to optimize your profile and grow the traffic to your site. Create a Pinterest Marketing Funnel to capture leads and automate your Pinterest strategy.

Presentation Slides »

December 19, 2019 — The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing. Best suited for the solo or small shop designers.

Suggested questions:
How do you manage expectations and control scope creep each month?
What are the downside risks of incremental design?
When is it best not to suggest incremental design?

Presentation Slides »