March 18, 2019 — We’re in the midst of a plastic pollution crisis. A whopping 18 billion pounds of plastic end up in the oceans every year, which is having a devastating impact on marine life as well as human health. But we CAN do something about it. In this talk I’ll be sharing tips on how to apply zero waste strategies to your workspace—whether that be at an office or in your home. I’ll discuss everything from paper-saving WordPress plugins to plastic-free office supplies. Working with WordPress gives us a unique opportunity to reduce our carbon footprint. Together we can reduce what we send to landfill and minimize our collective carbon footprint. Tiny trash can make a difference!

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March 18, 2019 — You have a plugin and want more people to check it out, and would love it to be available on the official WordPress plugin directory. But how do you get it ready and submit it, easily keep it up-to-date, avoid common conflicts with other plugins, and get more people finding out about it?

In this talk, I’ll go through tips and techniques to save you (and your plugin users) from pulling out their hair and get your plugin out there on wordpress.org.

March 18, 2019 — Votre design et votre contenu ont été intégrés à votre site et vous êtes prêts à mettre le tout en ligne. Vraiment ? Avez-vous la liste de ces 27 points à faire pour vous assurer d’un déploiement réussi? Cette présentation sur le déploiement d’un site de manière simple et efficace vous permettra de bien planifier votre déploiement afin d’éviter les problèmes.

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March 18, 2019 — Ready to step up your development workflow, but don’t know where to begin? Have you tried to follow conversations on the subject and felt your head would explode? No worries! The good news is that your workflow is something that you can improve upon a bit at a time. If you are a beginner and want to know how a good workflow will make you more productive, come on by! From developing locally to using version control and staging sites, we’ll demystify some of the most important steps in a professional workflow.

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March 18, 2019 — Kandarp will share the step by step strategies required in the transition from being a freelancer to creating your dream agency for all those who have an entrepreneurial bug within.

His session will guide us to actionable tips on:

The required critical support system
Mindset change
The right time to shift from freelance to a creative agency.

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March 18, 2019 — We live in a world of continuous integration, continuous delivery, version controlled code and configuration. Yet when it comes to delivering content we are relying on doing all publishing straight to the production environment and hoping it works, editing the live document to fix issues we only find once they are in production. I propose there is a better way.

Let’s build our content on our development instances the same way we develop code and configuration. Then using the power of Github, WP-CLI and Automated Testing tools like Behat, lets professionally deploy our content to production will full confidence it works as intended. Let’s give editors better tools to build better content in a word of Gutenberg while saving anyone the need to overwrite the production database ever again.

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March 18, 2019 — You know what you want your website to say, but figuring out how to say it may have you repeatedly banging your forehead on your keyboard. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. Or in over-the-top metaphors. Or in unnecessary, verbose sentences. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll review writing best practices, and guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.

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March 17, 2019 — Tu démarres ton entreprise et tu es sûr d’une chose: tu veux un site Web. Pourquoi? Ben… parce que tu veux afficher tes services, qu’on te trouve sur Google. Bref, tu veux une présence en ligne.

Mais on s’entend qu’un site Web, c’est plus qu’un dépliant sur Internet et ça représente une bonne dépense. Alors comment t’assurer que ton site soit rentable et te permette d’atteindre tes objectifs? Comment faire en sorte qu’il soit vraiment au service de ton entreprise ? Comment éviter de le refaire tous les 2 ans ?

Si tu montes des sites WordPress pour tes clients au quotidien, tu sais à quel point un mandat bien préparé peut te faire sauver énormément de temps de gestion et de suivi, en plus de te permettre de respecter un échéancier serré. Mais comment bien encadrer tes clients à ce niveau? Quelle démarche de conception privilégier pour t’assurer que tes clients ont un site qui répond bien à leurs besoins du moment tout en étant en mesure d’évoluer dans le temps sans devenir obsolète au bout de quelques années ?

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March 17, 2019 — If you’re in a competitive niche or industry and are looking to rank well in the search engines, rich snippets are crucial to how your results are displayed to your target market.

In this talk, we’ll go over what rich snippets are, how they can be implemented on your website, and how to make the most out of them so that you can take advantage of your ongoing SEO efforts without getting overwhelmed.

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March 17, 2019 — Hace poco, escribo en Septiembre de 2018, Google ha actualizado el fragmento de código que debemos insertar en nuestras webs para poder enviar los datos de seguimiento. Hemos pasado de analytics.js a gtag.js.

Su intención es unificar en un único fragmento de código, bueno casi, todas las mediciones que envía nuestra web a los distintos servicios que ofrece Google (Analytics, Google Ads tanto remarketing como medición de conversiones y más productos en el futuro).

La idea de esta ponencia es comprender cómo funciona este nuevo fragmento de código, cómo configurarlo según nuestras necesidades y, evidentemente, cuáles son los procedimientos óptimos para implementarlo en nuestro WordPress.