February 1, 2019 — At my job as a web developer at GreenBananaSEO, the senior web developer without notice left the company due to stress. It was now up to me to take on his work and lead the web department. My time management skills were put to the test in order to become the most productive web developer I can possibly be.

The first half of the lesson will be the tips & tricks learned from from the popular time-management books ‘Getting Things Done’ by David Allen and ‘Eat That Frog’ by Brian Tracy. These tips & tricks can be used by anybody – designers, bloggers, designers, developers, etc.

The second half of the lesson will be how I implemented time management in WordPress development: task management, web maintenance, web development, theme development, plugin use & recommendations, launching sites, creating your own checklists, and more. All of this in order to increase productivity while continuing to build quality sites.

February 1, 2019 — A inclusão do Gutenberg no WordPress é um destaque do ano. O novo editor promete um paradigma centrado na noção de bloco, ferramentas modernas, e palavrões como JavaScript, React e “semântica”.

Mas o que advém para o escritor, a jornalista, o costureiro? E para o programador? Esta palestra considerará a experiência de criação e edição de conteúdo, do texto corrido à composição de elementos ricos numa página completa. No seu decorrer, desfar-se-ão mitos, revelar-se-ão ângulos mortos que todos temos na nossa relação tradicional com conteúdo WordPress, redefinir-se-á a relação entre cliente e agência, e ilustrar-se-á a visão Gutenberg através do que é possível no presente e no porvir.

February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.

February 1, 2019 — What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll discuss strategies for refactoring queries to be as performant as possible, caching strategies, and more.

February 1, 2019 — Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.

February 1, 2019 — An intro to React JS Framework and how it relates to Gutenberg. We will discuss React Core Concepts such as JSX, compontents and props, state and lifecycle, handling events, and lifting state.

February 1, 2019 — This topic will be an overview to the leg work to do before you jump into the design and development stage. I will give an introductory talk on site maps, user personas, content guides, and other things to consider about how your website will function before you start designing or developing your site.

February 1, 2019 — Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you’ll learn effective marketing techniques to help you actually connect with your users and customers. You’ll see real examples of how I learn about users and do it by providing them with value. We’ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We’ll identify ways to raise your revenue and make customers happy doing it. And we’ll learn how to create up-sells that actually help users rather than just helping your bottom line.

Let’s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they’re already telling you what they need and how to connect with them.

February 1, 2019 — The security of your WordPress site goes far beyond it’s code and settings. In 2018 and beyond, your online habits and practices make you far more susceptible to being hacked than bad code.

Let’s talk about how to safeguard your entire online identity, and how doing so will help your WordPress site stay safe from hackers and malware. We’ll also talk about some realistic strategies for securing your WordPress install.

January 30, 2019 — Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).