Archive for 2019

  • Joe McGill: Semantic content in a block editing world

    WordCamp Europe 2019Speaker: Joe McGill

    October 11, 2019 — The Gutenberg block editor gives us new and exciting possibilities to create visually rich content in WordPress using block-based authoring tools. But what if we don’t know how our content is going to be displayed? Joe will take a look at what happens when we make assumptions about the visual presentation of our content, based on the tools we use to create that content. He will explore the advantages and tradeoffs that come from keeping the structure of your content distinct from the presentation of that content, and look at examples of how we can maintain this separation while providing compelling visual authoring experiences for people using our custom authoring tools.

  • Marcel Bootsman: Why I walked more than 700km to Berlin, and survived

    WordCamp Europe 2019Speaker: Marcel Bootsman

    October 11, 2019 — Marcel walked more than 700 kilometers to get to WordCamp Europe to raise funds for a good cause in the WordPress community. He will tell you about his preparation, the journey itself, people he met, and how he managed to step away from his company for a month to do it.

  • Jenny Beaumont: Doing it wrong

    WordCamp Europe 2019Speaker: Jenny Beaumont

    October 11, 2019 — The Internet was the promise of freedom of information, but it never promised the information would be truthful or objective. What was good for you yesterday, isn’t today. Fail fast, fail early, fail often, but filter the imperfections out of your Instagram. Cultivate your intuition, and fear nothing, but how can you be sure that your intuition isn’t a fight-or-flight response? Since the first time she was told she was ‘doing it wrong’, Jenny has been fascinated by the contradictions of ‘fact’ and ‘truth’ that shape how we view the world. Join her as she explores science, history, medicine, yoga, agile and more; and how these ideas affect us as individuals and as members of a rapidly growing community.

  • Najomie Cournoyer: Comment je me suis lancée & mon processus de branding

    WordCamp Montreal 2019Speaker: Najomie Cournoyer

    October 9, 2019 — On me demande souvent à quoi ressemble ma journée, comment j’ai fait pour être travailleur autonome, ensuite comment j’ai commencé à engager des employés avec aucun bagage de gestion de commerce ou de ventes et avec un “simple” DEP. Dans cette conférence, je présenterai les différentes étapes de mon parcours pour me lancer à mon compte, développer une clientèle fidèle et trippante, comment j’ai augmenter les revenus de l’entreprise en passant par mes bons coups et mes échecs. Je parlerai en plus de ma partie préférée de ma business, le branding et tout mon processus (vente, recherches, moodboard, conception, pitch).

    Mes conférences sont toujours soupoudrée par du développement personnel. Si on ne se connaît pas, si on est pas alignés avec nos valeurs, c’est difficile d’avancer dans la bonne direction et de voir clair.

  • Andrea Zoellner: Effective Copywriting Tips for Better UX

    WordCamp Montreal 2019Speaker: Andrea Zoellner

    October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

    Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

    Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

  • Jennifer Doré Dallas: Outils indispensables pour blogueurs

    WordCamp Montreal 2019Speaker: Jennifer Doré Dallas

    October 9, 2019 — La vie de blogueur se résume à avoir plein d’idées et d’inspiration, mais jamais assez de temps pour tout accomplir. Grâce à ces différents outils connexes à WordPress et à votre flux de travail quotidien, simplifiez votre quotidien et vos publications. Nous couvrirons des sujets comme les extensions (plugins) pour vous assurer une publication de qualité avec moins d’efforts (SEO, calendriers, flux de travail, etc.), les différents outils que vous pourriez utiliser autour de WordPress et les ajouts incontournables à votre vie à 100 km/h! Vous repartirez en sachant que vous pourrez gagner du temps sans diminuer la qualité de votre blogue.

    Presentation Slides »

  • Jean-Francois Arseneault – Bâtissez votre empire avec WooCommerce Subscriptions

    WordCamp Montreal 2019Speaker: Jean-François Arseneault

    October 9, 2019 — Avez-vous déjà rêvé au “1 000 $ par semaine” en devenant Gagnant à vie? Aimeriez-vous cesser les cycles d’abondance-famine et stabiliser vos revenus d’entreprise?

    Venez voir comment utiliser WooCommerce Subscriptions et mettre en place différentes stratégies de vente de produits et services sous forme d’abonnements. Il vous sera ainsi possible de régulariser vos entrées d’argent, augmenter la fidélisation de votre clientèle et réduire vos coûts d’opération.

    Ceci sera appuyé par des exemples concrets : avec la mise-en-place de systèmes automatisés de renouvellements, à vous la gloire, la richesse et les siestes à tous les jours!

    Presentation Slides »

  • Estela Garcia Zamora: Unscramble my design: UX tricks!

    WordCamp Montreal 2019Speaker: Estela Garcia Zamora

    October 9, 2019 — We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience.

    To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy.

    Join this session if you are interested in design and usability.

    Presentation Slides »

  • Michelle Ames: How to empower clients to use their website – and client-proof them at the same time

    WordCamp Montreal 2019Speaker: Michelle Frechette

    October 9, 2019 — Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in?

    While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent.

    So what can we do to both empower our clients and make sure their sites continue to run well?

    This talk will present several ideas for ways that we can do just that, including:

    Helpful plugins
    How to train a client in WordPress
    How to set user permissions
    How to set pricing for fixing mistakes
    Creating a user manual
    Other tips for managing the client relationship

    Attendees will leave with some good ideas and action items to better help clients help themselves…or not.

  • The History of WordPress (in four minutes)

    WordCamp para desarrolladores Sevilla 2019Speaker: Nilo Vélez

    October 8, 2019 — This video was used as part of the opening of WordCamp para Desarrolladores Sevilla 2019.

    This version has been dubbed to English (sorry for my terrible accent)

    This took me almost three months, and I needed 35 Docker-Compose projects and 4 virtual machines to make it possible.