We used to control our online identities, content, and experience. We now share Twitter names instead of domains; even web developers tweet and post on Medium instead of their own sites. We scroll social media and feel empty instead of reading news & blogs to feel informed and connected. Algorithmic feeds amplify rage & conspiracies, enabling tribal ad-targeting to polarise and spread misinformation, threatening democracy itself.

What happened? And what are we doing to fix it?

That’s a big question that will require all of us, our communities, our employers, to shift. I don’t want to wait, and you probably don’t either.

What can you do for yourself, today?

Own your domain. Own your content. Own your social connections. Own your reading experience. IndieWeb services, tools, and standards enable you to take back your web.