April 19, 2020
Is your website not performing as well as you want? Are visitors coming to your website and leaving straight away? Do you want more conversions on your website?
This session will cover tools and tips to help you, and will concentrate on Usability and Usability Testing, while touching on some Accessibility and Search Engine Optimisation (SEO). You’ll learn that a lot of UX (User Experience) is related to common-sense. Thinking about UX is about making your website easy and straightforward to use, and as a side effect keeps search engines like Google happy!
Attendees are invited to submit their website in advance for negative feedback. This means – we’re not looking for what is right about your website, but what is wrong, or what should be improved. A range of websites will be selected, to make this relevant for a wide audience. You don’t need to be a website expert to be able to give feedback on a website. Often, the best person to tell you what’s wrong with your website is a stranger, who is visiting your website for the first time. Luckily, the room will be full of people like this, so have your phones and laptops charged – we’ll be using the existing expertise of the room to help give live feedback on websites!
This interactive and fast-paced talk is aimed at website owners, and WordPress beginners, not professional website developers or designers, who hopefully know this stuff already!