Mario Peshev: 10 Ways to Diversify and Strengthen Your Offering

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October 26, 2020

Competition is fierce – and WordPress solutions are now a commodity. The race to the bottom creeps in, effectively harming qualified vendors unable to stand out among the endless pool of vendors. Let’s discuss 10 of the most effective ways to diversify your suite of services and double down on a unique differentiator that gets deals done, approaching blue chip clients as well. (This topic is suitable to freelancers, service providers, and agencies offering WordPress web design/development solutions and site building services to clients.) 1. Industry specialization 2. Technical specialization (WooCommerce, BuddyPress, Gravity Forms) 3. Maintenance and administrative plans (content, SEO, PPC, affiliate) 4. Consulting sessions 5. Marketing and PR services 6. Server management 7. Pivoting into product 8. Integration partnership (HubSpot, Salesforce) 9. Training courses 10. Turnkey solutions

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