Most horror stories derived from interacting with clients in the capacity of a freelancer or an agency are caused due to the flawed nature of the presales conversation.

Companies seek a technical partner, but the RFP process is framed as a vendor filter, regardless of the competency of the customer.

How to position yourself as the industry expert instead?

This talk will discuss the main differences between vendors and consultants, how to approach an incoming request, what are the biggest flaws in the RFP process and other nuggets aimed at agencies and solopreneurs serving small and mid-sized clients.