Laurent Maillard: Agile marketing – how we made our agency a better place

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July 1, 2022

The software development world created agile methodologies to face the exact same problem most marketers face today.

Scrum, Kanban, Lean, and many more were all answers to help developers work towards the end user needs and wishes instead of their own assumptions.

The results have been amazing. In the marketing world, we face the exact same problems: we create years-long strategies, deliver tactics based on what we believe will work, and barely even know if those tactics actually delivered.

Our day-to-day generally consists in jumping from one fire to another, from one meeting to another, while never actually looking into how could we reach our goals.

In this talk, I’d love to present to the audience how we are creating a million euro business by applying the agile methodologies from the software world into the marketing world.

I’ll share how we structure our workload in 10-days sprints and will go through the exact same steps we follow with our clients during planning, execution and reporting.

I will also present how this has completely changed the scale of my business and some tips on how to sell this in form of retainers.

It’s the talk I wish I’d attended 8 years ago when I started my own business.

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WordCamp Europe 2022 53


Laurent Maillard 4


English 9701

MP4: Low, Original
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