It’d be great if there was a reader sitting next to you every time you wrote a blog post.

Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless.

In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas.

Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.