Vassilena Valchanova: Building data-driven content personas

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Published

July 1, 2022

It’d be great if there was a reader sitting next to you every time you wrote a blog post.

Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless.

In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas.

Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.

Rate this:

Event

WordCamp Europe 2022 53

Speakers

Vassilena Valchanova 5

Language

English 9497

Download
MP4: Low, Med, High
Subtitles
Subtitle this video →
Producer
%d bloggers like this: