Vassilena Valchanova: The brand of You

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November 17, 2022

Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you’re a freelance professional, a business owner, or you’re working in a small team, you have to work on your personal brand. Where to start? This presentation will be a better place than most.

Over the span of 30 minutes, I will give you an actionable blueprint for your branding strategy. The basis here won’t be The Big Marketing Bucks (TM), but authenticity and professionalism. You will walk away ready to:
– define your strengths,
– find the channels that suit you,
– build your value proposition by balancing the personal and the professional.

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WordCamp Nederland 2022 22


Vassilena Valchanova 6


English 9740

MP4: Low, Original
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