April 10, 2024 — In this lightning talk, we will journey through the current and future horizons of AI integration within WooCommerce. We’ll explore AI’s transformative role in present mobile and web use cases, including AI-generated product descriptions/categories/tags, crafting shareable social media messages, and generating product details from images. Looking ahead to the future of WooCommerce, we see image background removal/replacement to create stunning product images efficiently and more potential ideas to boost a store’s management and marketing success.

April 10, 2024 — In this session, I will take you on a journey through my experience of using WordPress as a Headless CMS for over 5 years. We’ll explore the evolution of headless architecture and how it has transformed the way we build and manage websites. From crafting React-based WordPress themes to exploring various infrastructures like Express, Netlify, Next.js, AWS Amplify, and more, I will share the lessons learned and challenges faced during each yearly site revamp.

April 10, 2024 — Headless WordPress provides the flexibility to bring your own frontend stack to use, but how do you choose a framework that works for your team?

Luckily, we’ve used them and we’ll get you up to speed! Let’s explore the vast landscape of frontend frameworks in 2023, such as Astro, SvelteKit, Nuxt, Next, and the strengths and gotchas of each framework for use in interactive content sites.

We’ll give you a taste of each framework, and provide our opinion on which is best for your specific use case.

April 10, 2024 — Are you tired of chasing keywords in SEO? Join me as I share a simple yet powerful idea: the real secret to great content lies in putting users first.

In my journey through SEO and product marketing, I stumbled upon a game-changing approach: Product-Led SEO. This approach shattered the outdated mindset of keyword obsession, showing me how to prioritize genuine user experiences over search engine algorithms.

In this session, I’ll share my insights on breaking free from the shackles of traditional SEO. Together, we’ll dismantle misconceptions and unveil practical strategies to:

– Breaking free from rigid SEO rules and connecting with users on a personal level.
– Swapping robotic tactics for genuine interactions with our audience.
– Finding a natural, effortless way to grow our online presence.

It’s time to bid farewell to the old ways of SEO and step boldly into the future of user-centric marketing

April 10, 2024 — From its initial release back in 2018, the Site Editor has had its fair share of growing pains as users adjusted to the change. Recently, WordPress has made significant strides in improving its page-building experience and has tremendously grown since its inception. The shift from the Classic Editor to the Site Editor has provided users a more visual design process that enables them to design fully functional web pages similar with how they would typically achieve it with any other third-party page builder.

While the Site Editor has been continuously enhanced with great improvements, there are still a number of users that have trouble streamlining their workflow and getting the most out of the Site Editor. In this talk, I’ll be demonstrating how one can achieve an efficient workflow from start to finish and providing a fresh take on how to unlock the full power of what the default WordPress Editor offers.

April 10, 2024 — Once upon a time there was a legacy CMS causing their website owners all sorts of trouble! The owners wanted to move their blogs and data to WordPress, but they didn’t know where to start. They were worried that all of their data would be trapped forever. Along came a crafty WordPress developer and database wizard, and with the help of her SQL & Excel magic she freed them from the clutches of their old CMS.

April 10, 2024 — INP (Interaction to Next Paint) is a new Core Web Vital that measures interactivity by seeing how long it takes for a page to give visual feedback in response to user input. By capturing the worst of these interactions, the INP metrics helps developers understand and debug resources that are contributing to a poor user experience.

The INP metric is already built into a wide variety of testing tools including Web Page Test and Lighthouse. As a WordPress site, plugin or theme developer, it is important to understand what INP is and how you can leverage it to improve the user experience your site or product delivers.

In this talk, we will discuss:

– What INP measures exactly and what poor experiences it helps capture
– How to measure your site’s INP – RUM & lab data
– How to improve your site’s INP – top culprits
– INP best practices for WordPress developers

By the end of this talk, you will have a good understanding of INP and how you can improve your user’s experience by improving your INP!

April 10, 2024 — The work we do in DEIB (diversity, equity, inclusion, and belonging) in the tech community, and WordPress specifically, matters a great deal.

Imagine making unilateral decisions on global projects from only one point of view. This effectively disengages users, customers, clients, and community. The decisions we make about how products, software, services, and community operate must take into consideration how people from every part of the world – including underrepresented groups – will use them and be involved.

From making sure our venues are wheelchair accessible, to making sure our websites are accessible to users of different disabilities and languages, to making sure our community is accessible to all people inclusive of race, sex, sexual orientation, gender identity and expression, age, physical ability, nationality, socio-economic status, religious beliefs, and any other characteristics that are a part of our identity and humanness matters. It matters a lot.

How we do the work to achieve this is allyship. And it’s worth it.

This session will present some history of how we’ve gotten where we are, the work that’s currently in place, what might be on the horizon, and how each and every one of us can (and should) advocate for representation and inclusion.

April 10, 2024 — This session is tailored for developers, website owners, content writers, and SEO beginners, filled with practical tips and strategies that you can immediately apply to outshine your competitors. Walk away with the knowledge and confidence to elevate your webpage’s ranking on Google efficiently and effectively:

– Discover simple yet powerful technical tweaks that can drastically improve your site’s SEO.
– Learn how to enhance your webpage’s relevance and searchability by making your content more understandable to search engines, as well as helpful for your audience.

April 10, 2024 — This talk is intended to be the inspiration for people who is/want to develop with WordPress. It will be about various ways I have made multiple income streams as WordPress developers in the past years, up until now.

The ways I used in the past includes:

– Selling WordPress plugin extensions
– Selling WordPress plugins
– Freelancing WordPress projects
– Work as technical project manager, with other WordPress designers & developers to deliver WordPress projects
– Create sales pages with WordPress for other digital products e.g. e-books, online course, conference