Wooing WhatsApp with WordPress: A SaaS Story

What if WordPress could power more than just websites and stores? In this talk, I’ll share the journey of building WA.cr, a SaaS platform that connects WooCommerce and WhatsApp to help businesses sell directly through chat. Picture carts, payments, customer conversations, and even location collection – all happening inside WhatsApp, while WordPress quietly handles everything behind the scenes. Along the way, I combined familiar tools like WordPress and WooCommerce with low-code workflow automation, picked up JavaScript the hard way, and discovered how far WordPress can be stretched. This is a builder’s story: one that turns a handful of open tools into a complete product. If you’ve ever wondered how far WordPress can go or just love seeing it used creatively, this talk is for you.

Key takeaways
WooCommerce usable as WhatsApp Catalogue and WA order back in Woo