August 31, 2017 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

I’ll also cover the steps to develop and implement an all star customer service program.
This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

August 31, 2017 — The websites you create aren’t for you nor are they for your clients. They’re for your users. Take your WordPress website to the next level by integrating user empathy into all stages of your UX process and learn techniques and tools that will help your next WordPress project even more successful. We’ll discuss every stage from stakeholder questions and technical requirements gathering to content models and wireframes through the development and how to tailor your deliverables to a WordPress site.

August 31, 2017 — Ever think of using WordPress to manage a project, be a private communication board, or even have a forum? This presentation looks at novel and unique ways to use WordPress beyond a simple blog or website by using BuddyPress, bbPress, and P2. We’ll cover these and more uses that truly push WordPress to its limits.

August 31, 2017 — Każdy z nas, a zwłaszcza autorzy blogów tematycznych, zna się na pewnych rzeczach lepiej niż 98% ludzkości. Jeżeli wiesz, jak wykorzystać tę wiedzę do rozwiązywania problemów innych, możesz przekształcić ją w produkt premium, za który chętnie Ci zapłacą.

Z prezentacji Marii dowiesz się, jak sprzedawać treści premium na WordPressie na kilka różnych sposobów, przy pomocy WooCommerce i jego rozszerzeń. Niezależnie czy planujesz opublikować kilka e-booków, zbudować paywalla, serwis subskrypcyjny czy też zaawansowany system szkoleń online, znajdzie się na to sposób, który nie wymaga znajomości kodu.

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August 30, 2017 — In this talk I will discuss:
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of the employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

August 30, 2017 — This session will cover beginner and intermediate SEO for businesses and blogs.

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August 30, 2017 — Your client has expectations and wants to use a particular theme. How do you set up a WordPress theme when you have no idea how the Theme actually works? Can you use the Theme your client chooses. Does the content fit within the theme’s vertical rectangle? Will the client’s logo fit the design?

As WordPress users look to break out of the content box, Themes are becoming more complex than ever, thanks to page builders and 3rd party Plugins.

We’ll explore the content needs of today’s WordPress user in 2017, and compare the tools to work them into your development workflow.

August 30, 2017 — I charged $500 for my first client website project. I was so stoked because I knew could complete the project “in no time” and I had AMAZING ideas that were sure to blow the client’s mind! Needless to say, my enthusiasm about this project was more than dead after it had gone on for the better part of a year, and didn’t even look REMOTELY like my initial vision. I approached my next project with a similar optimism (though I definitely upped my charge), only to run into a similar situation. If you’ve done client work, you’ve probably experienced this heartbreaking phenomenon. The good news is that you can break the cycle and it DOES NOT have to be this way! This talk will cover some practical strategies for beating scope creep, maintaining creative control, and creating lasting and harmonious client relationships, so you can improve your process and love what you do again.

August 30, 2017 — How do I change the font size? Why is the background blue? These are questions easily answered through the Chrome Developer Tools. Anyone wanting to do any customization of a web site needs to be familiar with them.

The presentation walks through the basics of using Chrome’s dev tools and points out some of the cooler features like mobile views, “hover lock”, and others.

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August 30, 2017 — WordPress seemed hard and scary the first time I tried to set it up, and I gave up. I got stuck many times during the installation process, and I felt like I didn’t have much control of it – I thought I had to use someone else’s theme and modify it.

I wanted to know how I could design my OWN website, but have a blogging back end. I knew it was possible on WordPress, but how? Once I figured it out, I realized how incredibly simple it is. I wanted to make the definitive guide so that other people didn’t have to struggle to piece it together. So I did.