Author Archive

  • Mark Tilly: I’m So Busy With My Business, How Can I Get Content On My Site?

    WordCamp Atlanta 2017Speaker: Mark Tilly

    April 15, 2017 — Do you or your clients find it hard to generate enough content for your business site? Content curation can be a great way to overcome this ‘content famine’. Keeping up with your field is something you do regularly. Why not curate some of that content onto your site? An even bigger benefit is that regular content curation can lead you to feel more comfortable or become better at writing your own posts and articles from scratch. With content curation and more of your own content, your site will be well on its way to ranking higher on Google. We will cover:
    – The basics of content curation
    – Is content curation legal?
    – How does it help my SEO rankings?

    Presentation Slides »

  • Steve Heuser: 11 Things You Should Do With a New WordPress Install

    WordCamp Atlanta 2017Speaker: Steve Heuser

    April 15, 2017 — 11 Things you should do with a new WordPress install
    1. Have a Solid Backup Strategy
    2. Take Important Security Measures
    3. Delete Default Content
    4. Combat Spam
    5. Optimize Your Site’s SEO
    6. Change the Site Tagline
    7. Set Up a Contact Form
    8. Don’t Forget Settings
    9. Connect Email Lists
    10. Start Tracking Metrics with Analytics
    11. Make Site Updates Easy

    Presentation Slides »

  • Krystal Galewski and Leah Halbina: Finding Your Pot of Gold Isn’t About Luck: How to Prospect, Nurture and Close the Right Clients

    WordCamp Atlanta 2017Speakers: Krystal Galewski, Leah Halbina

    April 15, 2017 — Every company’s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn’t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager & Krystal Galewski, Business Development Specialist) will dive into and provide guidance on this common struggle for big companies, small companies and freelancers alike. At emagine, our Business Development & Sales team is on the front lines of finding the companies we want to work with, attracting the right contacts, nurturing prospects and closing the deal. We know first-hand that it’s not an easy task but we also know it’s not impossible. In a world where tactics are constantly changing, it’s important to be strategic. Making it about your prospect (and not completely about you and your business) can go a long way in a world of standardized sales emails and boilerplate proposals.

    First, prospector Krystal Galewski will talk about:
    – Defining your ideal client
    – Identifying the companies you want to work with
    – Finding the right contacts
    – Attracting and nurturing prospects

    Then, Leah (“The Closer”) will discuss:
    – Researching and understanding a potential client and their world
    – Creating a personalized proposal
    – How to set yourself apart and seal the deal

    We know from experience that this approach works because our close rate has improved dramatically since making changes nearly a year ago. This talk is for anyone who is out there trying to find and win new business. Applying these steps and the principles we’ll share to your business can help you grow if you’re ready to get out there and make the change.

    Presentation Slides »

  • April Wier: Building a Referral Network

    WordCamp Atlanta 2017Speaker: April Wier

    April 15, 2017 — Practical tips for growing your referral network. Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. Includes a case study on a successful referral partnership.

  • Karen Cleveland: Your Website – a New Client Magnet Machine!

    WordCamp Atlanta 2017Speaker: Karen Cleveland

    April 14, 2017 — Learn how to use your website to attract and capture prospective new clients.

    Karen uses a fun analogy to show you how to bait, hook, and land new leads using your WordPress website.

    No prior fishing knowledge required!

  • Mickey Trivett: Outsourcing with WordPress

    WordCamp Atlanta 2017Speaker: Mickey Trivett

    April 14, 2017 — Have you ever needed an extra hand when working on a website or project? Are you looking to expand your business by hiring a staff? Have you ever considered outsourcing?

    If you answered Yes to any of these questions, then this is the seminar for you. I will walk you through what has worked for me and share my experiences and hiccups with you. I will let you know what tools I use to monitor and manage my projects with my staff. I will give you the best practices that I know to maintain a healthy and good relationship with your virtual assistants. This informative talk will leave you with the tools and resources to grow your business.

  • Pascal Birchler: Decluttering WordPress

    WordCamp Torino 2017Speaker: Pascal Birchler

    April 14, 2017 — As a developer working at a UX and WordPress agency, I’ve learnt a lot about common UI and UX mistakes. In this presentation, I will talk about how this knowledge helped us eliminate many pain points in WordPress itself and how this benefits the whole WordPress community thanks to open source.

    From user registration to email notifications, I will highlight a few areas in WordPress that we thought were difficult to use, and how we solved these issues. This will include helpful advice for developers who want to learn more about UX and designers who want to start contributing to WordPress core.

    Presentation Slides »

  • Laura Camellini: Building a theme with AMP Project

    WordCamp Torino 2017Speaker: Laura Camellini

    April 14, 2017 — Come costruire un tema con tecnologia AMP Project per wordpress, i passaggi di automazione fondamentali con esempi di codice php ed un confronto con l’uso dei plugin più diffusi.

  • Felix Arntz: Getting the REST API ready for Multisite

    WordCamp Torino 2017Speaker: Felix Arntz

    April 14, 2017 — The REST API is one of the three major focuses that Matt Mullenweg announced for this year. On the other hand, Multisite has always been a minor focus on the WordPress project, as the number of its users is relatively low. However, those few who maintain larger WordPress setups usually activate Multisite and need its functionality as much as ever.

    With WordPress 4.7, the REST API content endpoints were merged into core – however without any proper handling of Multisite. The Multisite team has stepped forward and announced getting the REST API compatible as their primary goal for 2017.

    In his session, Felix will talk about the efforts of bringing Multisite endpoints to the REST API and the challenges that arise as a result.

    Presentation Slides »

  • Andrea Cardinali: Gestione avanzata di WordPress con WP-CLI

    WordCamp Torino 2017Speaker: Andrea Cardinali

    April 14, 2017 — WP-CLI è un ottimo strumento per abbattere i tempi di sviluppo e per automatizzare i task ripetitivi ed è un vero e proprio coltellino svizzero a disposizione dello sviluppatore. In questo talk parlerò di alcuni utilizzi avanzati e di come è possibile comandare i plugin realizzati attraverso WP-CLI.

    Presentation Slides »