November 21, 2016 — Nei primi anni novanta, l’economista britannica Frances Cairncross osservò la diffusione di Internet e ne predisse il ruolo decisivo nella cancellazione delle distanze. Ma all’atto pratico, in un ambiente lavorativo distribuito come quello di Human Made, come facciamo in modo che la lontananza non abbia un impatto negativo nel nostro regolare flusso di lavoro?

In questo talk illustrerò come interagiamo internamente a Human Made. Strumenti, meccanismi e strategie, senza perdere di vista ciò che conta davvero: chiarezza nelle informazioni, efficacia nelle comunicazioni e rispetto reciproco. Con un occhio di riguardo alle sfide con cui un’azienda che lavora in remoto deve fare i conti quotidianamente: diverse culture, diversi stili di vita, diversi fusi orari.

Questo talk è per tutti coloro che lavorano in remoto e vorrebbero comunicare più efficacemente, e per chiunque voglia imparare a possedere i mezzi di comunicazione anziché esserne posseduti.

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November 21, 2016 — Le interviste utente: tecniche, strumenti, scopi. Nel talk parlerò dell’organizzazione della ricerca, con esempi e consigli pratici su come fare quando il budget è poco (o niente) e i tempi stretti, per portare a casi risultati utili per chi deve progettare (contenuti, IA, campagne marketing, nuovi servizi o prodotti), sia in ambito business che nel processo di design.

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November 21, 2016 — I was a newbie to WordPress three years ago and I had little or no technical experience at the time. In a nutshell, I made a lot of mistakes using WordPress my first year, but my knowledge has grown exponentially since then I work in WordPress everything. For people just starting out and trying to use WordPress for a small business, startup or blog, I think there is a lot of misunderstanding out there about how to use WordPress, how to get over the fear of using WordPress and what the expectations should be.

November 21, 2016 — Nel 2018 la privacy verrà sostituita dal nuovo regolamento europeo.

Come sviluppare oggi siti che domani non siano da rifare ?

Cosa devono fare i clienti e cosa gli installatori di siti WordPress ?

L’incontro avrà carattere divulgativo: senza paroloni, solo tecniche pratiche e di autodifesa dai clienti che diranno: “tu lo dovevi sapere”, lasciando spazio alle domande.

November 21, 2016 — For the serious individual, non-profit or company that is serious about content marketing, one of the key challenges is developing and managing an efficient process to create and publish content on a frequent basis. Attendees will learn how to develop an easy step-by-step process to plan, research, write, edit and distribute content. We will also review some popular tools to integrate with their WordPress instance to boost productivity and efficiency.

November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.

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November 21, 2016 — Brittney Moffat resides in northern Ohio in the US and has been using WordPress for one year.

We talk about her experiences at WordCamps, the WordPress Community and her involvement in the local WordPress Meetup group.

November 20, 2016 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

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November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!

November 20, 2016 — WordPress is rich in hooks laid throughout the code base for anyone to use. In this talk, I speak about the purposes of actions and filters, and about the differences between them. I also share my technique of using ‘grep’ on plugins source code to quickly find their hooks and make their behavior suit my needs.