October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

October 28, 2016 — Open Q&A with lawyer/blogger Ruth Carter on the legal dos and don’ts of social media. Topics can include copyright, trademark, FTC compliance, privacy, defamation, employment issues, business formation, and contracts. This is your time to get answers to your burning legal questions about blogging and social media.

October 28, 2016 — A panel of experts cover the latest in keeping WordPress sites secure.

October 28, 2016 — You’ve heard the buzz words… Perhaps you’ve considered incorporating agile concepts into your WordPress shop’s processes. But is it the best methodology for small teams? Does it even work for freelancers? For managing multiple projects? For support? The best project management methodology is the one that works. And that’s going to be different for every team. In this talk we’ll look at the principles & tools of agile development — including sprint, scrum, and burn-down. We’ll share examples of how small businesses and freelancers can adopt specific agile processes to increase productivity and create better results for clients.

October 28, 2016 — Website maintenance is an often overlooked part of website ownership. Small business owners may go months between logging into their dashboard. This talk will discuss things to look for and their solutions when coming across a neglected website.

October 28, 2016 — Inbound Marketing is the new buzz word these days. People want to create an audience, brand for themselves. Learn through proven techniques to discover which tools you can use to help accelerate your blog to create the audience you want for the products you sell. You’ll hear first war torn stories and walk away with an action plan of how to get started with an actionable plan to build an audience.

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October 28, 2016 — Numerous ways you can remove blockers from your website creation processes and reduce timelines while creating quality product and happy clients.

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October 28, 2016 — Pulling from my experiences developing leenk.me and iThemes Sync, I will discuss the most important aspects of integrating a SAAS app with WordPress. We will cover the basic ways of communicating data to and from WordPress, including creating a basic REST API in WordPress and using the WP-API. I will also briefly discuss the benefits of using WordPress as your SAAS framework.

October 28, 2016 — Taking over a WordPress plugin is a big deal. You inherit support, ratings, users, and a codebase. Several case studies of personal plugin takeovers with recommended best practices will be demonstrated, as well as an overview of larger examples that have taken place over the years.

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October 28, 2016 — Autotaalglas.nl is a well known windshield repair company in the Netherlands. Over a period of a year we redesigned and redeveloped their website doubling their online conversion in the first 2 months after launch.

In this talk I will use Autotaalglas.nl as a case study to illustrate the importance of good UI and UX for a succesfull website. Running WordPress as a CMS has many advantages but it is not automatically making your website a great website.
How did we achieve a doubling of conversion and what are we doing to hold on to the conversion increase? Knowing that on average a car owner has a windshield chip or crack once every seven years you will understand that it doesn’t make a loyal customer.
How to keep developing the platform and giving the client an advantage over their competitors? By the time WordCamp Netherlands takes place we are implementing a new feature that connects the website to the planning tool of every repair shop to show availability.

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