March 11, 2019 — A fun, fast-paced, research-backed overview of major trends in digital marketing that will affect the way websites are built in the next 5 years. Among other topics, we’ll discuss modern brand strategy, mass personalization, artificial intelligence, marketing automation, and the rise of web services.
October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.
October 8, 2015 — In this session, we dig into what it means to really satisfy a client (with a fun dip into some cognitive psychology), develop a process to find out what the Target is so you can hit it every time, and discuss why it’s easier, more profitable, and more effective than trying to “Wow” everyone you work with.