October 27, 2016 — In this talk I present my findings from interviews with over 15 WordPress agency founders and ask them what steps they have done to improve their client process, from selling a project for top dollar to handling design concerns and poorly-constructed feedback. We designers and developers can all learn from one another on how best to structure the relationship, continue to deliver outstanding results and avoid headaches.

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October 27, 2016 — Some plugin or theme projects won’t ever be in the official Plugin or Theme Directories. Still, it would be great to be able to send client’s updates. Wouldn’t it? We’ll talk about little about development but mostly about direct deployment from your git host.

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October 27, 2016

October 27, 2016 — A “listicle” style presentation on the best practices for traffic generation. Current plan is to cover: Frequent updates, Interesting titles, Tagging/Categorization to maximize the resources of the WordPress.com Reader, Commenting/Personal Branding, and using Publicize/Social Media/Personal Network.

October 27, 2016 — We designed and built a peer-to-peer e-commerce platform for JWalkyn.com. It was an eye-opening experience pushing WordPress to the absolute max to create this unique site to help people buy and sell their favorite Air Jordan shoes.

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October 27, 2016 — Approaching e-commerce without giving consideration to Amazon is paramount to eating your lunch in the tiger cage at the local zoo. That’s not to say it can’t be done—because it can. You just need to be very clear about your strategic planning and what creates your competitive advantage. We will touch on these topics for store owners to help differentiate and win!

October 27, 2016 — Updates on the Core, Plugin, Training and Polyglot Teams

October 27, 2016 — All businesses and stories start as a idea. WordPress is a democratized platform for that inspiration, where ideas are empowered to evolve into meaningful products and stories that shape and create the world we want.

October 27, 2016 — There are five rungs to the UX Design Success Ladder, it starts at functional where basic WP templates and development driven plugins reside. If you’ve had a user experience designer work with your site, plugin or template, you’ve likely stepped into the second step, usable. The great UX work starts after that, as we strive to climb the ladder to comfortable, delightful and meaningful. Learn ways to think about elevating design for websites, templates and WordPress products for UX success. We’ll also review real-world examples and open up Q&A around design thinking and execution.

October 27, 2016 — Today’s relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.