April 7, 2016 — We all want to keep our clients having the best possible experience, that starts with project management basics. In this session, whether you’re a freelancer, a small agency, or an established enterprise grade agency, we will cover the 10 best practices I have seen and learned through 20 years of mistakes while learning from Some of the best professional service companies in the world. We will cover tactical examples and best-of-breed tools available today.

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April 7, 2016 — Prima ancora di iniziare a sviluppare un sito in WordPress bisogna scegliere il miglior hosting che ospiterà questo sito web. Può sembrare una scelta casuale o collegata per lo più al prezzo del servizio, ma scegliere un hosting per WordPress può non essere così semplice. Affronteremo temi importanti da tenere in considerazione nella scelta del proprio fornitore di servizi web, con un occhio verso il futuro e le nuove tecnologie come i dischi allo stato solido (SSD) per garantire performance migliori al proprio sito WordPress, i Certificati SSL inclusi che sono considerati un must per tutti i siti internet esistenti e la configurazione PHP ottimizzata che garantisce la massima compatibilità tra l’hosting e il vostro sito in WordPress.

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April 6, 2016 — Questo talk è rivolto sia a chi ha appena iniziato a sviluppare con WordPress, sia agli sviluppatori più esperti che lo conoscono già da parecchio tempo, ed è un’introduzione ad alcuni argomenti come il caching e l’esecuzione differita di codice PHP, che sono utili per migliorare notevolmente le performance del tuo sito. Alcuni degli argomenti trattati sono il corretto utilizzo della cache e dei plugin di caching. Un’introduzione al WordPress Jobs System, e come eseguire codice differito senza dover quindi rallentare il rendering della pagina.

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April 6, 2016 — Ton site est responsive ? C’est bien !
Et ta typo dans l’histoire ?

Je vous propose un petit tour d’horizon des techniques d’optimisation de nos sales caractères afin que la typographie ne soit plus considéré comme un facteur bloquant pour le chargement de nos pages.

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April 6, 2016 — This talk will focus on the purpose and significance of the three environments all professional developers should use when serving their clients.

This includes:

1. Development Environment
2. Staging Environment
3. Production Environment

The presentation will not stick to a particular set of tools, though. Instead, it will acknowledge the fact that developers choose to use a variety of different editors, debuggers, and so on.

Sure, various tools will be mentioned and recommended but none will be pushed on any of the audience – the ultimate goal is to inform those who are there what their options are.

Further, we _will_ discuss the general workflow of going from development to staging and from staging to production and ways to easily and professionally move your code from one environment to the other.

Finally, the talk will cover why this matters and how it benefits both you (or the business) and the customer.

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April 6, 2016 — Accessibility is so much more than just catering to screen readers. What goes into making a website accessible? Many government contracts require websites to be accessible. A variety of companies and brands want them. It can affect the “magic” of SEO (ranking, search-ability, search engine karma, etc). How can you determine whether or not your website is?

Ultimately, it’s really not that hard, doing even one thing is better than nothing at all, and it’s never too late to start thinking about it. This talk will discuss both tools and techniques that can help you build accessible websites.

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April 6, 2016 — The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it’s done right — or push them away if it’s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client’s) site.

Not a writer? Get helpful tips for working with copywriters.

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April 6, 2016 — Panoramica sulle funzioni più importanti per rendere temi e plugin traducibili (i18n e l10n) e come usarli.

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April 5, 2016 — L’architecture de l’information, c’est l’art d’organiser vos contenus pour qu’ils soient souples, pérennes et facilement navigables. WordPress vous offre une formidable boite à outils pour créer et organiser vos contenus. Du simple blog à une volumineuse documentation technique, vous pourrez tout faire ou presque.

Durant cette conférence, je vous proposerai une série de bonnes pratiques et de retours d’expérience sur l’utilisation de WordPress pour structurer au mieux votre contenu. Une bonne architecture de l’information va faciliter la contribution, la navigation, le référencement naturel, l’analytics, la syndication… Bref va vous faciliter la vie.

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April 5, 2016 — In this presentation I’ll be sharing all of the tools that we use at GreenMellen to help us keep moving forward. We’ll dig into the products we use, but also into some of their competition so you can decide what works best for you. This will cover areas including organization (such as Asana), communication (such as Slack), files and notes (such as Dropbox), education and reading (such as Feedly), social media (such as Buffer), development (such as ManageWP), SEO (such as Moz) and business (such as Freshbooks).

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