April 8, 2016 — If you’ve done even a little bit of JavaScript, you know that it has it’s fair share of quirks. In particular, functions in JavaScript do a lot of strange things. Rather than be a victim of the bizarre history of the Web, Nizar is here cut through the metaphorical jungle of the JavaScript function.

In this hands on session, you will learn about the nuances of functions in JavaScript. We will discuss what it means for functions to be first-class citizens in a language, what function scope is, the mysterious “this” keyword and some of the implications of all these things. Don’t forget your machete.

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April 8, 2016 — I spent a lifetime running a Cadillac dealership with my father, so how hard could it be to start a digital agency? While the communication and the sales process are strikingly similar, managing projects and clients delivers a whole new set of challenges. From the agony of feast or famine project work to managing expectations, the advice in this talk is crucial for the new and veteran agency owner alike.

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April 7, 2016 — In this talk I’ll present best practices for building extensions to the WooCommerce ecommerce plugin. I’ll explain how WooCommerce handles important data such as Products, Orders, Customers, and general settings. I will also show how to access and interact with ecommerce data.

I will also show how to modify areas of an ecommerce store like the Checkout process, My Account area, and Product pages.

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April 7, 2016 — What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:

identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

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April 7, 2016 — Après un rapide tour de ce qu’est l’UX nous verrons comment l’intégrer dans ses projets et ses process.
C’est notamment en se penchant sur l’exemple de l’agence Be API (qui fait des projets WordPress) que nous pourrons voir les avantages qu’il y a à mettre en place et travailler la conception en amont.
Avant-vente, validation client, fonctionnalités, type de contenus, etc… peuvent être réellement impactés et permettre une meilleure tenue du projet sur le long terme.
Présentation pour un public désireux d’améliorer la tenue de ses projets dans une démarche centrée sur l’utilisateur.

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April 7, 2016 — Après avoir réalisé avec BuddyPress 4 sites communautaires assez différents les uns des autres, Sylvie partage un feedback de la mise en œuvre concrète de BuddyPress : le rendu de ce qu’il propose nativement, ce qu’il a fallu compléter pour correspondre aux besoins des clients, les points forts de BP, les pièges ou difficultés à connaître avant de s’embarquer. BP n’est pas un outil simple parce que les sites communautaires ne sont pas des sites simples.
Les sites présentés sont : un site de partage de contenus, un site associatif, une plateforme de mise en relation pour échanges linguistiques, un réseau social de jardiniers.

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April 7, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos.” This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

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April 7, 2016 — Quando scriviamo un articolo sul nostro blog WordPress non possiamo più solo pensare all’ottimizzazione del testo, ma dobbiamo essere preparanti anche alla condivisione del post sui Social Media. Analizzeremo insieme l’ABC di come rendere un post blog ottimizzato social, dalla scelta dei social button, all’integrazione dei Social Meta Tags di Facebook e Custom Cards di Twitter. Tecniche utili e consigli per rendere appetibile lato social il contenuto del post blog.

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April 7, 2016 — Edit WordCamp Videos Using iMovie

April 7, 2016 — Il rapporto tra SEO tecnica e SEO strategica per i siti realizzati con WordPress.
Grazie a WordPress e al mitico plugin WordPress SEO by Yoast è facile prendersi cura di molti aspetti e problemi tecnici. Risolti questi ultimi, ci si può concentrare sulla strategia e quindi sull’analisi dell’attività che sta dietro al sito, sullo studio di topic e keyword e sull’organizzazione dei contenuti.

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