October 19, 2015 — WooCommerce 2.4 comes with an intelligent onboarding wizard that will help you setup your webshop. Based on his experience building this onboarding wizard, Mike will talk about what user onboarding is. He’ll explain why it’s important, how you can improve it in your plugins, techniques you can use, and show some good/bad user onboarding examples specific to WordPress plugins.

Presentation Slides »

October 19, 2015 — eCommerce is an emerging tool in the world. Matty would like to re-introduce you to WooCommerce, the world’s fastest growing eCommerce platform. Matty will tell the story of the journey of WooCommerce, where it’s focus is and where it’s headed. Having recently been acquired by Automattic (the company behind WordPress.com), and exciting future awaits WooCommerce.

Presentation Slides »

October 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress professional can become a better marketer, more professional, more profitable.

October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.

Presentation Slides »

October 19, 2015 — WordPress is a great content management system but keeping your frontend-code clean and well structured in WordPress can be very tough. In this talk we go through the steps of using WordPress mainly for the backend and we’ll be using tools like the new REST api, Backbone and Handlebars to create a theme that loads fast and is an absolute joy to build and maintain.

Presentation Slides »

October 18, 2015 — Working on projects, with other people, can be hard. Working virtually on these projects can make it even harder. However, there is hope! In this session participants will learn how to ensure everyone working on a project is working together to make awesome things happen. Having an understanding of virtual teams and how they work is imperative to building a great project team. Practical tools will be given on how to utilize technology to open lines of communication, what to do when things aren’t go well on your project, and what you can do to “get the job done.”

October 18, 2015 — We will cover:
difference between onpage and offpage SEO
general WP settings for SEO
helpful plugins
picking a keyword
headers, alt tags, internal linking, meta tags
categories vs tags

October 17, 2015 — In May, 2015 Automattic acquired WooCommerce. In July, 2015 the San Francisco WooCommerce meetup group joined the San Francisco WordPress meetup group to invite the architects of that acquisition to discuss the process of the deal, as well as the future of the newly joined forces from the Automattic Lounge in San Francisco.
Watch the conversation between Catherine Stewart, VP of Business Development @automattic and Matt Cohen, WooThemes Product Team Lead, @automattic.
Moderated by Brent Shepard, Founder @prospress and Beka Rice, Author-Content Manager @skyverge.

October 13, 2015 — Cookie Law italiana e europea. Ovvero: come far risolvere un (1) problema a decine di milioni di persone.

Ci sono, in abbondanza, le seguenti cose:

• Riferimenti a risorse ufficiali;
• Riassunti dei riferimenti ufficiali;
• Un parere personale formato sul campo;
• Spunti di riflessione e fonti per domande a gogo (anche, e soprattutto, durante la presentazione).

Presentation Slides »

October 12, 2015 — When someone tells you that anyone can contribute to WordPress you may not believe them, but in this talk I will show you how this is true.
Jenny will show you how you do not have to be a developer to contribute back to the open source project we all love so much, explain the different ways this is possible, how to set up and upcoming events that makes contributing back so easy.
This talk is aimed anyone, regardless of skill set and ability, who has not contributed to the WordPress project or any open source project before.