November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?
October 26, 2020 — 10 years after presenting at WordCamp Bulgaria for the first time, Joost is back, presenting with the exact same topic, but wildly improved suggestions. He also says he’ll bring slightly more grey hair, but that’s for you to judge when you come see him.
September 12, 2019 — Joost is going to describe at his presentation what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.
January 2, 2019 — For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.
But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.
July 11, 2018 — Are you a developer who builds websites, large or small? Are your clients asking hard questions about Google, or are some of their sites not ranking as well as they’d wish? In this talk, aimed at WordPress developers, I’ll teach you how to incorporate SEO into every part of the website development flow, to make sure you’re on the right side of these discussions. By asking the right questions during all the phases of a website’s development process, you can make sure the website will rank. You can also use these questions to land yourself the job if you’re still in the proposal phase.
February 6, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this first interview, we chat with Joost de Valk, founder of Yoast.com about how he and his team are preparing his pluins for Gutenberg. There is a 25 minutes interview, followed by an AMA section from our AWP members.
December 11, 2016 — WordPress has come a long way since Matt Cutts first spoke about SEO at WordCamp SF in 2007. The platform has changed and improved much of its SEO capabilities. But what’s left for the end user; which tweaks can really make a difference? Joost covers the most important aspects of a good WordPress SEO strategy.
In this talk, he will cover:
* your site’s settings
* your theme
* mobile friendliness and speed
* needed plugin(s)
Note: while Joost is, of course, the project lead for Yoast SEO, most of this session will _not_ cover this plugin.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.
November 20, 2014 — Every plugin or theme developer who’s done a lot of development has learned that developing the backend often takes more time than developing the front end. Thinking about how you make your backend look and what you name options can save many, many hours on support. We’ve found in research amongst our own users that default settings often don’t get changed. What does this mean? What to do with it?