January 2, 2019 — For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.
But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.
July 11, 2018 — Are you a developer who builds websites, large or small? Are your clients asking hard questions about Google, or are some of their sites not ranking as well as they’d wish? In this talk, aimed at WordPress developers, I’ll teach you how to incorporate SEO into every part of the website development flow, to make sure you’re on the right side of these discussions. By asking the right questions during all the phases of a website’s development process, you can make sure the website will rank. You can also use these questions to land yourself the job if you’re still in the proposal phase.
February 6, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this first interview, we chat with Joost de Valk, founder of Yoast.com about how he and his team are preparing his pluins for Gutenberg. There is a 25 minutes interview, followed by an AMA section from our AWP members.
December 11, 2016 — WordPress has come a long way since Matt Cutts first spoke about SEO at WordCamp SF in 2007. The platform has changed and improved much of its SEO capabilities. But what’s left for the end user; which tweaks can really make a difference? Joost covers the most important aspects of a good WordPress SEO strategy.
In this talk, he will cover:
* your site’s settings
* your theme
* mobile friendliness and speed
* needed plugin(s)
Note: while Joost is, of course, the project lead for Yoast SEO, most of this session will _not_ cover this plugin.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.
November 20, 2014 — Every plugin or theme developer who’s done a lot of development has learned that developing the backend often takes more time than developing the front end. Thinking about how you make your backend look and what you name options can save many, many hours on support. We’ve found in research amongst our own users that default settings often don’t get changed. What does this mean? What to do with it?
December 12, 2013 — If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.
This is pure economics; it starts with the well known story of the Tragedy of the Commons but, applied to open source, leads to a completely new outcome. If your business is build on WordPress, you should be here to listen to Joost’s talk and discuss afterwards.