June 1, 2015 — Guerrilla usability testing is an inexpensive and speedy way to put users at the centre of your design process. It can help to keep clients focused on strategic goals, over personal their colour preferences. Lily shows you how to design and run a guerrilla usability testing session to get valuable feedback from people on the street.

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June 1, 2015 — All too often when we think of colour we think of trends and palettes. But, colour should and does go deeper than that. It influences even how people interact with what we create. By simply changing the colour of a button you can change it’s meaning. With a bit of theory you can easily create combinations to enhance or activate moods. Colour theory is at it’s core about colour mixing. Beyond this there are human differences, cultural implications of colour. Colour is complex. Knowing even the basics of colour theory and psychology means you have a powerful tool in your kit.

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June 1, 2015 — Adrian presents the internal design workflow that used at Moove to ensure that they can work in so called ‘rapid development mode’ here. He explains how this internal design workflow is important for the team of WordPress developers. He also explains how this design process can make developer’s life easier in the html / css coding stage, shorten timelines and result in better development work.

June 1, 2015 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution. We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

June 1, 2015 — This talk takes a deeper look into the experience of the WordPress admin – how we can extend WordPress to make publishing content a breeze, and how a few changes to the way we approach the admin, plugins, and themes can help make the experience even better.

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June 1, 2015 — This talk looks at the options of being a sole trader or limited company, being VAT registered or not. It assesses just how much time you will really be doing billable work and what time you’ll need to spend on sales, marketing and admin. Will cover how to get to grips with your costs and how to calculate your minimum hourly rate.

June 1, 2015 — Learn some of the many ways to contribute to WordPress and why it’s important for your business. Find out how to get recognized at events, become the face of your company, and earn the trust of the community and clients.

May 31, 2015 — In this talk Jane highlights the importance of having a good portfolio of work, both for credibility and as a tool to get more of the work you want in future. Just using images misses out on the really juicy part, the hero’s journey behind the site. Jane will get you thinking about your portfolio from a marketing perspective to make sure that it’s telling the right story. She provides easy tips and techniques for creating your portfolio content that you can use every time.

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May 31, 2015 — Are you using email marketing or want to start using it with your WordPress site? In this talk I take you through why you should be using it, the options and availability of tools, content considerations and email best practice for positioning your signups and generally being a good email marketer.

May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.

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